Optimization strategy of large business-to-business business platform

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

For a long time did not come up to the nonsense, this period has been busy operating and optimization of a large and medium-sized women's E-commerce platform. Let me share with you today the experience of optimizing this business-to-business platform. At present in webmaster online published SEO articles, most of them are personal webmaster operating some small station experience, which also has a real master. However, the personal webmaster operation of the station to take into account the face after all, for some large platforms, only keyword optimization is far from enough.

First, introduce the composition of the platform: business, information and community. The entire platform is composed of these three large plates. Of course, the composition of the three plate itself is also more complex, here no longer one by one repeat. During my optimization, the website experienced a whole revision. And the URL of the site also took place a big change, you know, this situation, the site's rapid decline in traffic is inevitable. However, relying on some of the strategies, I let the site's traffic from the revision of about 2000 in three months time to rise to more than 7,000.

1, the website each module's keyword and the description elaboration. This Part I spent one weeks day and night to draw up, first list the main words of each plate, and then based on these main keywords to unlimited extension, and finally from which extension of this selection of the most consistent with the purpose of the site's keywords.

2, the site internal link construction. I believe we all know how important it is to build internal links, but how to build it is not a lot of people can understand.

In fact, the internal link to build very simple, two aspects. The first, the big side, that's the big navigation of the site, through this navigation, you want to allow users to smoothly into the site every corner; the second, small aspect, such as a product page is the information page introducing "high heels", then you can set a small navigation in a prominent position on this page, Navigation content can be "like this pair of high heels people also like: * * *", the following * * * content can be used as a guide to other products page of the small navigation, thus, the entire site's internal links flow, isolated internal pages have become more accessible, the index of the search engine also has benefits.

3, website promotion. About the content of website promotion, there are a lot of related articles on the Internet, here I don't tell the topic of overflow. Website promotion, nothing but a few ways, the difference is, who can better use all kinds of resources, so this is not a technical issue, but a network of problems.

4. The activity unfolds. Because it is the women's website, so we organized a beautiful street shooting activities, so that can attract a large number of target customers, at the same time, the expansion of the activity to enhance the site's viscosity effect is very good. We can look at a strong cohesion of several sites, online under the various activities are done very well, such as SouFun, 19 floor, and so on these sites.

Of course, there are a lot of small methods, we will rely on everyone in the future of their own operation process slowly excavated, I am afraid to say more of the disclosure of trade secrets, hehe.

This article copyright for the Chinese Women's Clothing Network (www.nz86.com) All, reproduced please retain the copyright.