Optimization strategy of website domain name structure

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Most recently encountered is the domain name structure of the situation, including the day edge of their own, including many friends this period of doubt. In fact, all of these doubts is a domain name structure of the problem, the following, the sky Blade on the basis of their own understanding, to everyone say in this respect we need how to deal with.

In view of everyone time precious, in fact, I would like to say is two: first, for a new station, although the directory structure can be used in the two-level domain name and "top-level domain name/city (business)" Two kinds, but still recommend that you use the latter. In the site to a certain degree of weight, you need to consider the protection of brands, so that you can gradually develop and cultivate some level two domain names. Second, for the Web site URL structure, although the shorter the better the directory, but must take care of the canonical site structure, to avoid the content page path than its main directory path is shorter phenomenon. If you fully understand, the back will not need to see, if not very clear, the following will have detailed instructions.

For a new station, the initial domain name structure is determined and important. If it is a geographically or divided business site, then use the two-level domain name or the "top-level domain/city (business)" directory structure is the first to determine. Here, the suggestion of the heavenly blade is to use the latter. Because at the beginning of the new station on the line, its own weight is not high, and then all regions by two domain name division, the weight of its own not high dilution, lifting up on the very difficult, and even a large number of areas of two domain name directory is not included. For example, www.piaowutong.com, all cities stand up to use the two-level domain name structure, so far, the collection of each station also maintained in dozens of pages or even a few pages on the basis. Of course, another reason is that this station from the beginning to the present, cheating means in endlessly, even PR is from 7 to 2, so that the day blade for them feel pity, do not know who is responsible for this station optimization.

When a station in the collection of the search engine is increasingly stable, the weight is slowly coming up, according to the needs of the business can start to consider dividing a separate two domain name, but must not open too much at the same time, to open a training, gradually put each individual level two domain name to do. Many friends may ask, if the "Top Domain/City (business)" model effect is good, then why do you have to open up the structure of the two-level domain name? Isn't it superfluous? In fact, the sky Blade is not to consider the individual station optimization, but the brand site structure strategy. That's a little sketchy, to give you an example: this August when 3158 of a friend responsible for the site asked me, in Baidu search 3158 of the first page, only one is the real 3158 company website, all the other is through its fame in the pocket, ask me what way. Indeed, like 3158 of such companies, the monthly television, network, paper media publicity costs are really high, the cost of such a great price to get the results of other people are competing for the soup, who are not willing to change. Now let everyone answer this question, I believe we all know what to do. With the current 3158 "money hit out of" high weights, to cultivate a few better level two domain name is very easy thing, or 3158 of the other several of its other industries from the current "top-level domain name/city (business)" structure, gradually converted into two-level domain name structure can be. So occupy Baidu first page 7-8 content is not a difficult task. In fact, there are a lot of brands to achieve this effect, Tencent, the Pacific, even Baidu, Google and so on, perhaps they do not use to consider these, but the effect of brand protection is real. Although at that time the blade said this method after everyone is very agree, but why the delay has not been implemented is not known, now "3158" the brand word in the Baidu home page of the 10 results still only one.

What should be taken into consideration when enabling level two domain names is: Enable the two-level domain name, it is best not to include the existing site conflicts, a method is to retain the existing top-level domain name included in the page, two domain name under the contents of all starting from 0; Another method is to use 301 permanent redirection, will need to use the two-level domain name structure of the The top-level domain/city (business) directory does 301 redirects directly.

In addition to this top-level domain and level two domain problems, the sky edge of the vertical structure of the domain name arrangement. In the production site before, we need to set the vertical structure of the site domain name, to ensure that the shortest possible path to each level of the directory of the principle I believe we all know. A few days ago a friend took a stand to show me that there are no problems, but always feel that there is something wrong, and then see the problem is found. This friend's website domain name structure is very disorderly, the homepage top-level domain name, then is the channel page, then is the article page, the question is out in the article page. His structure is this, homepage domain name: www.happy.com (pure fictitious), channel: www.happy.com/dance/Channel article page: www.happy.com/howtodance.html, of course, his structure is not so simple, The channels are very messy and the internal links in the content pages are not well planned. Here is the most prominent question: Since you divided the channel, the content of each channel is the content of the classification, according to the normal situation, the path of the article page should be www.happy.com/dance/howtodance.html, this friend is sure to want to make all content page path shortest , so the weight will be high. However, his processing, but the entire site's domain name structure has been disrupted, for users do not affect reading, but for search engines, your channel to build a bit superfluous, but it will make it feel that your site structure is a mess, not professional. So, the result is, this friend's content page in the search engine's collection situation is very poor.

Just say so much, hope to give you some reference, also welcome friends to take a better strategy and the sky edge communication.