Optimization techniques for e-commerce (business-to-consumer) Web sites

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Search engine marketing should be the primary marketing task of any company that wants to work on the web. But business-to-business search is a different way of promoting the SEO and PPC of a user-assembled consumer site. For business-to-business web search engine marketing methods, can focus on keywords, site content and link building.

1. Keyword Phrases

Large Web sites need to do a lot of keyword analysis and research, many large business-to-business sites have a number of keywords are hundreds of millions of, so large keyword in the implementation of the long tail strategy, there will be a great advantage. For keyword marketing is an indispensable method of search engine marketing, diversity is the keyword is to ensure the success of search engine marketing keywords. Because some users may be at the beginning of the purchase of other keywords to search for information about the product, when he entered the determination to buy the product phase, and will be other keywords to search. Such keyword diversification must be rich, and for these keywords must do a wealth of content construction and link building.

2. Content is the key

For business-to-business websites, most of the content is for product information. Business-to-business Web sites, you can provide more information about their own website article class, thereby enhancing the user's trust in the site. To observe foreign business-to-business sites, most of these sites have related blogs and very high quality articles.

With foreign business-to-business classes in the opposite of the site, the domestic business-to-business Web site focus is focused on product information content, and ignore the content of the article. Think billion ou suggest this kind of website can focus on the development of original articles, to enhance the weight of the site.

3.B2B website Link Creative

Because the network of Business-to-business Web links can not be so strong, because not every business-to-business website can be like Alibaba as Jack Ma (Ma Yun said, link rolling:)) Such a character, that is how good a link bait. So, with the 2nd suggestion in this article, you can consider adding a blog platform or an information platform.

4. Internal chain structure

Business-to-business websites usually have a huge amount of information, and for such a huge amount of information, search engine indexing is a great job. If the huge information wants to improve the search engine's collection, must ensure that has a good website structure, the internal link must be very smooth. This requirement for SEO is very high, usually not experienced SEO can not be optimized from the overall situation.

business-to-business e-commerce site SEO There are a lot of problems, the proposal to pay more attention to details. (Reference case: http://www.51dress.cn)