Optimization techniques for small functions of different search boxes

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This height is less than one centimeter, length but more than 10 centimeters of rectangle (accurate data is: Google for 448*28, Baidu for 356*28), called Search. He is like a magician's two-hand distance, which contains the answers to most of the questions that are known to you, and contains a lot of information that you want or don't want to know. All in such a frame.

If we type keywords in this frame, enter, page jump, a large number of information presented in front. This is the basic process of completing a search process. So it seems that all search engines are the same. But if you look closely, you will find that the mainstream search engine in the search box function, innovation is a certain difference.

Baidu Search box: Search box Tips

The search box prompts you to enter some keywords in the search box, and the Drop-down menu has multiple complete words or sentences that are highly correlated with it. This has become standard for almost all searches. Its main purpose is two, one is to reduce the user's input cost, according to statistics, can reduce the user input cost of 33%. The second is to achieve more accurate and functional search results, improve the search experience. Although the major search engines have achieved this function. But Baidu search box hint, has its unique characteristics. First, relying on large data, Baidu can real-time monitoring hot key words, search box prompts and users to type a higher degree of lexical relevance. Second, as early as 2010, Baidu to the vast number of owners to open this function, to achieve the popularity of this function, other search engines are open code, has not been known.

Do not underestimate this micro-innovation, if we carefully compare will find that the search box to enhance the keyword and product optimization keyword is coincident. As seoer often for keyword selection and distress, especially in the face of a large number of alternative keywords, those keywords are optimized, those after the row, often indecisive. In fact, we can according to some of the keywords in the search box prompts to choose, those who have prompted the keyword, these keywords are often users hot search keywords. This is one of the first. Second, the SEO in the High Weight website release information or outside the chain, if the site embedded Baidu search, the same can be based on its search box prompts, select the corresponding keywords. Keywords to be reflected in the outside chain and the site published in the soft text, so as to attract more users to read.

Google search box: Personalized Search

Google's search box in addition to Baidu similar to the search box prompts, and nothing special. But Google's news search page, in the Search box function, some places are worth mentioning. Google has been experimenting with a personalized search approach. This kind of experiment is applied on Google News search page. Google News search page has personalized settings, users can choose different categories of news to show the number. Including domestic, international, sports, entertainment and other options. Since Google appears to have such a product, it means that there must be a certain number of people in the use of this function. Because, the setting is not enough subdivision, for example not according to the province carries on the search result to display this kind of setting, therefore, to the Chinese website Keyword rendering optimization, is not helpful. But for Chinese and English bilingual websites, the optimization is still helpful. For example, I have tried in English, political and sports websites published articles, Google's search results can be presented twice, which undoubtedly increased the exposure of soft text.

Mention Google's news search, by the way Baidu's news search. Baidu's News search results are presented in two ways, one is according to the news headlines, one is in accordance with the full text of the presentation. This requires in the news marketing, the key words must be implanted into the title of the article as far as possible.

Bing, 360: Hot Search

Different from Baidu and Google's search box prompts. Without typing any keywords into Bing and the 360 search box, the search box will automatically present the main search hot news. The Bing Pull-down menu is 8 hot news, 360 is 10. Sogou should have the same way.

This kind of automatic present hot spot for the optimization work revelation, we use hot spots to optimize the time, such as the hot and the product associated with the soft, we should appropriately refer to the search in the hot key words and sentences, the keywords and sentences will not be divided into soft text or promote the chain, This can be more effectively searched by the user.

Always, SEO is to explore the basis of the search, put forward targeted play. Around the search box small function innovation, I believe there are a lot of play, waiting for us to explore.

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