Optimize left brand Right

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As we all know, enterprise network Marketing I have been emphasizing the two major content, one is brand building, one is to optimize the winning. In fact, many times the two have a certain degree of unity, there are contradictions. Optimization of the cycle is far more than a brand-building cycle is much shorter, the accumulation of a brand is by the cumulative implementation and the establishment of Word-of-mouth, slowly forming a good brand image. And optimization also has a similar place, is in the continuous operation, change, adapt to search engine algorithm to get good rankings, to achieve a marketing and brand effect.

A lot of time some optimization means is indeed to reduce the demand for art, and the enterprise itself a cultural construction, more to be used in the keyword strategy above and search engine fitness above, thus ignoring some of the necessary network PR and brand building. This is the reason why SEO and brand building deviate a little distance at present.

But do we think about it from another angle? That is for optimization, in fact, is to take active active appeal, for the product optimization is aimed at the enterprise effective marketing means through the 1.1-point product exposure to pull the enterprise's brand building, optimized for good can quickly let the enterprise see very good results, And the optimization of the brand's own establishment, than point Stone forum of this case, a group of SEO enthusiasts in a www.dunsh.org of public welfare organizations in the common participation in the optimization of the discussion. Help Enterprises to network marketing, to help adjust the SEO and search engine relationships and public relations, and their own optimization on the continuous strengthening, set up a public welfare Internet environmental Protection brand. This allows more people to know search engine optimization and search engine marketing.

For branding more on the Internet, in fact, there is no need to optimize, for example, you search the famous company you will not go to search for its products, such as you should know that search engines will not search the search engine, but will be directly in the address bar input Baidu or GG, so more is the brand itself to establish, Companies are directly exposed to the Internet to obtain peer and some relevant netizens highly recognized. This effect is experienced in some major events or slowly formed. And for small and medium-sized enterprises, there is a difference, more is targeted at the enterprise products, this will be more practical marketing effect, but this will be a little sacrifice a little user experience.

So the use of optimization is to help the establishment of the brand, but to go from the product to build the brand, rather than network PR to build it. The means of optimization are more applicable to small and medium-sized enterprises.

and the establishment of the brand is a long-term strategic goal of the enterprise, so the two should be more collocation well, take a comparison of the value of a compromise is better. So it would be better for us to optimize what we're doing when we think about incorporating some of the online PR factors.