Optimize SEO Top Ten advanced Search instructions

Source: Internet
Author: User

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First command: Double quote ""

The search term is placed in double quotes, representing the exact match search, which means that the page returned by the search results contains all the words that appear in double quotes, and the order must match exactly. Both Baidu and Google support the directive. For example search: "Chinese literature net" or like I want to find their own website to write an article "I am your BF" has not been included in search engines can search directly "I am your BF"

Second command: minus sign-

A minus sign represents a page that searches for words that do not contain a minus sign. Use this instruction when the minus sign must be a space before the minus sign, followed by the need to exclude words. Both Google and Baidu support the directive.

For example: literature-Fiction

The return is the word "literature", but does not contain the word "novel". As long as you can exclude most of the information is not what you want, because literature is a hot word, so there are many novel information ranking to the front of the user to find information is inconvenient.

Third command: Asterisk *

The asterisk * is a common wildcard character and can also be used in search. Baidu does not support * search instructions.

For example, search in Google: Chinese literature * the * number represents any text. The result of return includes not only "Chinese literature", but also "Chinese literature net", "Chinese Literature Forum", "Chinese Literature Online", "Chinese literature Home" and so on.

Fourth command: Inurl

Inurl: Instructions are used to search for a page in which the query word appears in the URL. Both Baidu and Google support inurl directives. The Inurl command supports both Chinese and English.

For example: inurl: The results of the return of Chinese literature Web site URL contains the "Chinese Literature Net" page. Because keywords appear in the URL to have a certain impact on the rankings, using inurl: Search can more accurately find a competitor.

Fifth command: Inanchor command

Inanchor: The result of the instruction return is to import the page containing the search term in the link anchor text. Baidu does not support Inanchor.

For example in Google search: Inanchor: Chinese literature NET, return the result page itself does not necessarily contain "Chinese literature net" These 5 words, but point to these pages of the link anchor text appeared "Chinese Literature Net" these 5 words.

Can be used to find a keyword competition, and these competitors are often done SEO. You can find a lot of linked resources by studying what external links the competitor pages have.

Sixth command: intitle

Intitle: The instruction returns the page containing the keyword in the title of the page. Both Google and Baidu support intitle directives.

Files found using the intitle directive are more accurate competition pages. We all know that now search engine for SEO optimization this piece of title contains keywords more conducive to optimization, if the keyword only appears in the page visible text, but did not appear in the title, most of the situation is not for keyword optimization, so it is not a strong competitor.

Seventh command: Allintitle

Allintitle: The search returns files that contain multiple sets of keywords in the page header.

For example: Allintitle: Chinese Literature Network

The equivalent: intitle: Chinese literature intitle: Chinese Literature Net

Returns the page in the title that contains both "Chinese literature" and "Chinese Literature web"

Eighth command: Allinurl

and Allintitle: similar.

For example: Allinurl: Chinese Literature * *

The equivalent: inurl: Chinese literature inurl: Chinese Literature Online

Nineth Order: filetype command

Used to search for a specific file format. Both Google and Baidu support filetype directives.

such as search Filetype:pdf Chinese literature Network

The return is all PDF files that contain the keyword of the Chinese literature web.

Tenth command: Site command

Site: SEO is the most familiar advanced search instructions, used to search for all the files under a domain name. But there's a place we don't use a lot, common have when the website information is big, want to inquire a piece of information even if by the search engine included not so perfect can combine the first command double quotes "" Use, if I want to see how many contents I have included in a certain directory, then can order as follows: site: "Show" "Show" represents a directory name or a URL address with show

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