Optimize the branch site: two domain name and two-level directory advantages and disadvantages

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Website operation developed to a certain scale, in order to enhance the scope of services, so in the original site to build a substation. But do not want to use the new independent domain name, but still choose the site main domain to do the construction, in order to improve the overall influence. But is it better to use the two level of the directory construction, or the construction of a two-level domain name for better? There are a lot of webmaster caught in the struggle period. Today, the binary system is to do an analysis of the content, hope to give some in the confused period of the webmaster to make a choice of views:

One: The advantages and disadvantages of level two catalogue

What is a level two directory, usually the site under the main station of a subdirectory of the construction of the site, general manifestations such as, "www.*****.com/bbs/" this type of site. So what are the advantages of such a site? The author here to say is that such a site often optimize the starting point is relatively high, can be built on the line after the main station to inherit the weight of part. There will not be any new station audit period, as long as the main station has the weight, the two directory will be search engines to be included. But the disadvantage is also dwarfed, if the same level of optimization, in the search engine rankings will be far less than the two domain name.

Second: Two level of the pros and cons of domain names

Two-level domain name, mainly in the form of the main domain name of the branch site, such as "bbs.admin5.com, seo.admin5.com." Such websites, I believe most webmasters also have some understanding. Some large portals use such domains for branching. Why, the two-level domain name in the search engine to be given the weight is higher than the level two directory. In the same degree of optimization, the same keyword ranking, the ranking of two domain names, tend to be higher than level two directory!

Three: Planning analysis between the two

In the above two point of view, may be more webmaster will think that the level two domain name is completely inferior, but really? Level two directory of the construction of the site also has a level two domain name is always unable to reach the advantage: can be the main station to increase the weight, enhance the ranking effect of the main station, subdirectories and the weight between the main station can be said to be complementary relationship! Presumably under , the level two domain name will lose a raise, in the Search Engine optimization rule, the level two domain name is completely by it as a new station to build. In which to undergo a series of assessment observation, the accumulation of weight of the process, a short period of time can not be too high weight of the promotion. And if the update is slow, the search engine will gradually reduce its weight!

Four: How to take the two

In the development of the website, if the branches of different content, the author recommended the use of "two-level domain name" construction site, because the topic is not related to the content, with independent two-level domain name more easily enhance its own weight. But if the website Construction Branch website, and the website main station content is closely related, the author then recommends using two level directory to carry on, the moderate correlation may elevate each other's weight. Of course, we must rely on the development of the site to the standard, if a station is not very smooth optimization, or choose the two-level directory form it! For the new station of the two-level domain name site, it can be said to be completely as a new station to optimize the ranking of the site. Moreover, the biggest disadvantage of level two domain name is to need longer optimization time to carry out! Site Level two directory is suitable to do some keyword optimization of less competitive site, and the construction of the two-level domain name can be used to do hot keyword site to form competitiveness!

In addition, the author recommended that if the company site to do the branch site is best to choose the "level two domain name" mode, why? A wide range of level two domain names can fully expand their influence. When the user visits the level two domain name at the same time, has some user to be able to rise the view main station. The more branch sites, the more the impact of the enterprise value. If there is 1788.html "> branch, two-level domain name can also be named, different names, name different names, so that the entire company formed a network of enterprises to cover out. such as "sjz.***.com", "bj.***.com" ... Similar to the 58 city, net, mobile online business hall, etc.

However, the two-level domain name is higher than the level two directory, said, is not absolute, it also represents a whole trend. such as: Seowhy's subdirectory forum, is not a good witness?

The last binary network together professional website construction company Pilotage Technology (www.joyweb.net.cn) that: on the subdirectory and the level two domain name choice, but also should follow the large flow. How to make the right choice, fully consider their own comprehensive situation, the content of the relevance and maintenance of energy in which to take decisive factors!