Optimize the eye: Let the user experience and search engine optimization perfect unification

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SEO optimization In the process of the site, there is often a misunderstanding, that is, the search engine optimization and user experience completely opposite, that if the emphasis on user experience will affect the search engine optimization effect, to get the best optimization effect, need everything around the search engine turn, Take Baidu or Google's preferences as the highest indicator of all optimization, and put the user experience in a trivial position. In fact, this approach is too extreme, easy to lead to the ultimate loss of the site's most core competitiveness and value of the target users, in the actual SEO process this idea is undesirable.

In fact, the search engine is for the User Service, webmaster can not ignore this fundamental relationship, search engine task or the existence of the value is to help users from the vast ocean of information to find the most users need information, so the search engine's so-called algorithm rules in the final analysis of the user needs as the core of the formulation, The aim is to give users high quality information and prioritize them to users. Understand this point, I believe the webmaster will understand, in fact, SEO optimization for search engines and user experience is closely linked, the two can be perfect unity.

For the site, in the process of optimization, should be to enhance the user experience as a clue to carry out SEO work, as a guide to optimize the compass and guidance, they can do a better job search engine optimization, access to user experience and search engine optimization. Specifically, you can start with the following:

First, the user demand is supreme, uses the high quality content to repay the user

To allow users to recognize and love a website, it is necessary to see what the site can give users what benefits or benefits, and then will allow users to make support or give up the choice of the site and users of the mutually beneficial relationship is to do the basis of optimization. Therefore, to respect and meet the needs of users, to provide users with their concerns, the need for high-quality content information, or provide a real help material resources. This is to let users really get benefits, but also let search engines get "benefits" approach. With these high-quality content to ensure that the search engine will be as the focus of the investigation of the object, after the visit recommended to the user, the site to get the top ranking, user traffic will flow.

Second, users like simple, search engines also need to be concise and clear

After a user visits a website, the most afraid of is the site page chaos, advertising everywhere, the column set confusion, find the information content, such a site for the search engine is also mess, especially the site's page design and structure, if the chaos unbearable for spiders is also difficult to crawl. Therefore, in order to allow users to use the site simple and easy-to-use, search engine spiders crawl Web site smoothly, the site needs to do from the structure of simple code to reduce redundancy, in the Column settings and page design to be simple and refreshing, reasonable navigation, so that both can get a good experience, so you can take into account the user experience and search optimization, To achieve a pleasing effect.

Third, the user has the guidance demand, the search engine also needs to guide

For users, a website is he understands the world, obtains the correlation site, to find more related topic website and the related information "the door and Window", for the search engine also is so, is through the correlation website Mutual link can discover more similar sites and the information, therefore must pay attention to the link the guiding role. To play the guiding effect of friend chain, we must adhere to the principle of quality first, not pure pursuit of quantity, to highlight the relevance of high, good quality, good content site links, so that users and search engines to find more high-quality sites and information to meet their needs. Therefore, the high quality friendship link is enhances the website influence, enhances the optimization effect the key element.

Four, users value brand effectiveness, search engine also recognized brand

Another feature of a quality website is its brand value in the Internet, the website's brand is generally through the widespread propaganda, this manifests in the rich exposure rate aspect, the website's exposure rate higher means can let more users find you, understands you, but the search engine can also understand your influence, And then give you higher weights and better rankings. The increase in exposure depends on the distribution of the site's external chain to achieve, this requires the webmaster to do a good job of the promotion of the site, so that the external chain exposure frequency to maintain a stable increase, and the distribution of the external chain of the platform quality can directly affect the effectiveness of the play, it is necessary to attach importance to the external chain layout of high weight, included fast promotion platform. This article belongs to: 5120 gift NET, A5 starting reprint to keep the source: www.lp5120.com, please respect the copyright, the offender must investigate.