Optimize the feeling of the jewelry Web site and the user experience one less

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I am engaged in the SEO industry more than two years, optimized the site has more than 10, for SEO optimization also slightly own some views. In fact, whether it is jewelry industry, other industries are the same, is a lot of ignore the user experience these four words. SEO in our community for Web site optimization is not circulated a word "content for the king, outside the chain for the emperor", but it is not, personally feel that there is less a word "user experience for the King Ober."

For search engines

Since Baidu adjusted our commonly known as green radish algorithm, more owners in addition to the temporary confused hair, more focus on the contents of the station, the daily maximum update of original or false original content, so that the mother fell in love with our website. Maybe mom will love you dearly in the last one or two years, but it's over. With the gradual improvement of Baidu algorithm, Baidu focus on the elements more and more, at present, in addition to the value of the original article, high-quality outside the chain of construction, now more value you this article is valuable to users, you this site is the user has the readability-and user experience. Yes, a website user experience also determines to a certain extent Baidu to your site goodwill, thus affecting your ranking.

For website IP conversion rate

Said so much, to talk about the hands of the optimization of a jewelry site, to the company's first week, my task is to the site structure and the outside of the chain of diagnosis, for the station, content page is not flattering. Some websites will be despised by other seoer "You see, he this so-and-so website in the structure to know SEO optimization, completely ignored the user experience", and my hands this site content page I can't see anymore, In addition to the SEO structure above the basic requirements (spiders crawl in the content page, it is difficult to go out, feeling like a trap. The user experience is also defective. Why do you say that? for example, users search "So-and-so place + product + price" of the keyword into the site, in addition to see this attractive title, there is no other substantive content can be read text, more for the SEO and stack the keywords, in addition, the composition of the article content is also chaotic, There is no "previous" "" Next "related content recommendations, there is no" related reading "" Random recommendation "These are used to do user experience and search engine optimization of the plate. So, that leads the customer to enter the site, and then stay in less than a few seconds to shut off. As you know, the jewelry industry profits, if only because the layout of the content page is poor user experience and greatly reduce the conversion rate that makes people heartache. The loss is not PV, but real profits. In addition, this site ranked in a more embarrassing position, some big keywords flattening, it is estimated that the user experience is too bad.

Think about it, whether it's a jewelry industry website or another industry site, our company spent thousands of tens of thousands of dollars to develop the site, spend a lot of money to ask people to optimize, maintain the site, and finally have a good ranking and stability, to the end of the user experience is defeated above, is a sad and regrettable thing. Not only is the content page, the homepage of the website, the column page we all must pay attention to, the homepage at least others enters your website first to be able to see your company is what, your advantage is what, your product or service has what.

Finally, want to say a word is, our website is not to rank and set up, not for the sake of good-looking and construction, that for what and build? Two words-"marketing"! We should not only do a good job ranking, website content to attract readers, more importantly, to retain the site's IP, improve user experience, improve conversion rate, This is the ultimate goal of SEO.

(This article by the Opel Li Diamond www.obolee.com original, if need to reprint please indicate this website source.) )