Optimize the homepage through the station to upgrade keyword ranking

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For a Web site, home page and channel pages gathered the highest weight in the entire station, then when the home page and the main key words of the channel to determine, how to optimize, improve the ranking of the main keywords? Here Ian introduces one of the more effective methods: the first or the Channel page as an article treatment! Enhance the relevance and transformation of the page experience! Like writing articles, the key words and content is very well combined, this is also a very effective home page method, and the ranking is more stable! Here's how to do this:

First, home site optimization to improve the ranking of key words four key points

1. Long Tail Word collection, analysis

When you optimize the home page, you need to collect, tidy up a lot of long tail words, these long tail words many people are using them to make a fuss with, but Ian uses the long tail word not only uses in writes the article, in order to plan the website the overall optimization, the long tail word in the early stage through the analysis high-frequency words, may very good layout homepage content

2. Keyword High frequency word summary

The so-called keyword High-frequency Word summary, is in the collection of all the long tail words appear in a relatively high number of words; Through these high-frequency words, you can roughly analyze the user's derivative of the main keyword needs, know the needs of users, can further analyze the potential user needs;

3. Keyword user needs analysis

Users focus on high-frequency words are usually based on a keyword as the core of the user needs, through these "big market" derivative words to do content than the indiscriminate use of long tail words to do more effective, users prefer;

4. Analysis of the layout of the home page or channel "keyword density" through high frequency word set requirements

The homepage keyword density of the website How do you do? By deliberately emphasizing and repeatedly appearing? The keyword density of the home page is not piled up, Ian here needs to put forward a user, to the keyword density is very good: the keyword filter out high-frequency words as the keyword density. This approach on the one hand to avoid piling up keyword cheating suspicion, on the other hand, can let search engine better through the relevant words to analyze the center of the page, more importantly: do this "users prefer"!!

Second, the principle of analysis

1. Answer the user's questions, enhance the viscosity of the page

Some of the high-frequency words are not necessarily the user's purchase needs, but the question demand; If the site can solve the user's queries and guide users to become buyers, so not only the user is willing to, the site owner is willing to, search engines are also happy.

2. Let the user get more, increase the click conversion rate

Master the high-frequency words of the keywords, you can prepare for the user in advance they are likely to be interested in the topic; by artificially analyzing "what users want", this is much better than the so-called "related reading" effect, and the controllability is better.

3. Solve the needs of users, improve the user experience degree

Now that you know what "users want", then the homepage of the site can be based on the user's needs to do content layout. This is the best way to improve the user experience by solving user problems and getting more users.

Of course, the view of this article in Ian's blog has been validated, the specific verification record published in the "30 days through the station to optimize Baidu keyword ranked top 3" in this article. Interested friends can be surrounded by onlookers.

The original author: Guangzhou seo Ian

Original address: http://www.heyuanseo.net/76.html