Optimize the internal chain of enterprise website

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Enterprise site within the chain optimization, for the majority of webmaster friends to do long tail must be interested, enterprise site within the chain optimization is one of the important part, often seen on the internet such a word "inside the chain for the king, the chain for the Emperor", the role of the chain is very important to throw away the topic of the chain, for the internal chain to do a detailed analysis.

One: Inside the chain article:

Write articles of high quality, strong correlation and clear paragraphs.

Quality: Then how to write high quality, the so-called high-quality article is to have a certain number of words "quantity", the content of the article to highlight the content of the title, readability, the reader has value.

Relevance: If selling products as close as possible to the edge of the product to write articles, for example: Sales of flour mill website can write this article "mill Correct installation and debugging instructions", so with the relevance of the site and the needs of users together, but also long tail word optimization way, A good long tail word not only solves the customers want to understand the problem also can increase some IP traffic, mining a large number of potential customers.

Paragraph clear: paragraph to arrange reasonable, I have seen a lot of network celebrities their soft, paragraph arrangement is very in place, the focus of the word arrangement is reasonable, the statement fluent simple and clear, let a person see what paragraph is said what, readers see the article will not feel inexplicable.

Second: Label optimization:

Label optimization has a certain effect, just like the tone of our voice, if we speak with only one tone, what effect would you imagine? very stiff, it sounds awkward. Label optimization is to play this effect, it can make your article more vivid, energetic and rich.

Need clear or important words to give prominence to, the way is bold, tilt, change color, change the font, underline, adjust the font size, etc. to highlight its importance, the article title of the page with H1 label, other important paragraph title using H2, H3 label, according to the amount of the case.

Keywords keywords writing, the key words represent the main words of the article, the Web page of the key words randomly appear several times, and not continuous accumulation, not like this Raymond Mill, Raymond Mill, Raymond Mill this way to repeat.

Describe the description of the description label, the role of description is a descriptive summary of the full text, do not recommend the first paragraph of a simple copy of a hasty, the best way is to use the general language of the focus of the full text and keyword description come in, A fluent and concise description of the user will also see when searching, and end with a period.

The alt label of the picture, Spider cannot recognize the picture, the function of the ALT label is the annotation of the picture, not only can tell Spider is what picture, also increase the density of the keyword and the weight of the webpage.

Third: Website content best for original

The same article on the Web every day will be a large number of existence, to maintain a stable ranking of the original article is the biggest factor. Perhaps you may ask: I do not write articles, with false original line? Remember when I first started doing optimization, I took over the PR2 website, will collect the article with some false original tool to do under hands and feet, directly posted to the website above, just the beginning of a few days in Baidu every day, not long, no more than one weeks of the site's keyword ranking will be lost, and included the page also reduced a lot, It is recommended that the majority of webmaster to customer-oriented, fluent statements and good user experience is the way to optimize.

Lazy method is not advisable, then I have not used this way, no longer with tools, but with the brain false original. See a good article will be part of the need to refine the article, the extraction of the article with their own language from the new organization, in addition to some of their own understanding and experience, with reference to the article a contrast, meaning the same but different ways to explain, a new original article was born!

Four: Common mistakes in the construction of inner chain

1, do not attach importance to the chain

Quoted in the first paragraph of the classic quotes on the importance of the internal chain construction, corporate Web site is relatively not large, the construction of the chain will be very soon, but some webmaster friends completely ignore the chain inside the construction of the chain, a large number of increased outside the chain, thus losing the edge in the competition.

2, only to make a link to the homepage

If only to do a link to the homepage, do not give the page, such a result will lead to only the home page has the weight, is not conducive to other pages of optimization, even if the homepage keyword optimization, keyword did not have long tail words and the target keyword flow is also very low.

3, the key link confusion

Confusing links are a serious problem, such as a mill link crusher, so links are meaningless.

4, to the first page link only with a single stroke text

Most of the home page is a core keyword and a few target keywords, if only with the core keywords to the homepage to do the text can only improve the weight of a core keyword, the article appears in the page keyword also do the description text.

Five: Website structure optimization

Enterprise station internal structure reasonable optimization has a great help, reasonable arrangement optimization page on the site target keywords and long tail words have a lot of help, after my analysis and summed up a few points:

1, 301 Redirect: Sometimes you site their own website domain name plus www No no no, at this time you need to do redirects, about 301 focus on the article on the internet there are many methods, for example to illustrate its characteristics, Raymond Mill weight in www.***.cn such a URL above, Some places on the site but there are ***.cn, so the weight will be dispersed, 301 redirect after the input ***.cn will automatically turn to www.***.cn, the weight of the home page will be concentrated in this URL above.

2, the Site Directory layer: Enterprise station is not like the portal station so much content, up to two levels have enough, to ensure that spiders find the final page no more than 3 times.

3, the use of static HTML: the proposed page to take a static HTML format page, which can increase the speed of Web page access and reduce the burden on the server, enhance the customer experience, while avoiding the dynamic page parameters into the dead cycle.

4, Site Map Sitemap: Now most of the CMS has XML site map production function, GG on this more sensitive, can be in the GG Webmaster tool to submit this file to speed up the collection speed, to ensure that the bottom of each page has.

5, RELATED links: The article in the first time other pages of the keyword to do a stroke text links, the following plus a previous article, the next function and related articles list, can refer to A5 content page.

Six: Maintain a good attitude

Enterprise station chain optimization is like the management development of enterprises, summed up above five points and the similarities between the company is very interesting.

Within the chain of the equivalent of the company's technical personnel, enterprises to sell products must be qualified products, unqualified affirmation to return, the site of the article unqualified search engine not to be included, good product users mentioned to add ★, a good article more rankings will have.

Label optimization is equivalent to product color, packaging, and so on, the product does not carry out after packaging decoration to feel is not a product, customers have no desire to buy, and then look at the Web page, a good article without typesetting, paragraph or even punctuation marks open the customer is not in the mood to see.

Website content best for original, just like selling products, if others sell the product is very fire, you also go to imitate, but the quality is inferior to others, the customer uses not to be able to shut out to you, if you will others product's essence to take out uses, unifies the customer to make the improvement to the unsatisfactory place, is also takes the way which, False original article is this truth.

The common mistakes in the construction of the chain: enterprises in the long-term development and expansion of inevitable errors, as long as the timely detection of correction to avoid the rear, which is to remind the new webmaster in the work of summing up experience.

Website Structure Optimization: The website has the structure, the enterprise has the management. From the homepage to the boss, from the column to the manager, from the page to the staff, very appropriate!

Play the power of the company's Web site within the chain to explain to here, if other problems plus network promotion, Exchange QQ Group discussion (42878939), this article by Yan Ying Xiao Sound original offer. This article by the www.mofenji.cn webmaster feeds!