Optimize the medium-term website fine-tuning operation can not be ignored

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SEO optimization in the site, you have encountered the following problems, we have passed the period of the new station into the middle of the optimization, but no matter how we send out the chain, update the site snapshot of the article like a snail motionless, then our optimization seems to enter the bottleneck period, A keyword when we do and we do in the medium term his customer search needs are different, if our content and layout has always been the original appearance then our site will be the search engine is considered to be shabby content, at this time our site needs to be based on a variety of needs to fine-tune, to the search engine with a fresh sense , but the search engine is not to eliminate our site, the following for you to talk about the optimization of site fine-tuning strategy.

The concept and reason of fine-tuning

A lot of people are not quite sure what fine-tuning is, which means that we have changed the layout of pages that have been around for a long time and the content has not changed, fine-tuning objects including text, pictures, videos and other visible elements. There is a big difference between fine-tuning and updating, which is to deal with pre-existing content and update to produce a new content and page.

So why should we fine-tune it? We need to know a page if he has not changed for a long time, then the page will be search engine into his old index library, thereby greatly reducing the page is searched and query to the opportunity, then we need to fine-tune, change the content of the page, style, structure and the link to the guide and so on , not the search engine abandoned our page, as the old page.

Second, fine-tuning the operation of the classification

For our page fine-tuning operation we are divided into two categories, one is the periodic controllable change of the fine-tuning operation, the other is a sudden uncontrolled changes in the fine-tuning operation.

1. Periodic controllable change adjustment operation

There are some elements of our page that we can control, and these elements in our page can not be immutable, we need to fine-tune these elements to improve the quality of the page, such as our product station, product page static display comments and the bottom of the recommended products, These contents are not immutable, we can have a cyclical change, recommend products and comments we can adjust, this cycle is generally one months, can be adjusted according to the different circumstances of the site.

2. Sudden uncontrolled change of the fine-tuning operation

Generally speaking, a keyword search demand is constantly changing, we have a keyword capacity concept, he is the keyword total search volume and search requirements of the sum, this capacity is based on the time of the retirement constantly changing, a page want to get the keyword ranking, then we need to meet the needs of the keyword first, Our pages require changes in the requirements of these keywords to make appropriate adjustments, then how do we grasp the keyword demand change, we can establish the keyword Word database capacity table, through the keyword search box and keyword related search results, Daily Record statistics, see the user search keyword needs change, Adjust our page accordingly.

Three, fine tuning can solve what problems

1. Stable keyword ranking and improve conversion rate

Our page last updated snapshot time distance now the longer our page ranking ability, the more close the time, the better the page ranking, if we are based on the needs of the customer search keywords of the corresponding page changes, we meet the keyword the latest customer needs, The customer enters our website to be able to find the thing which he wants, then we have made the user experience to be very good, thus our page value has been promoted, the rank also is more stable, the conversion rate also follows the promotion.

2. Solve the problem of the right to reduce the site

The right to fall is also graded, here to solve the problem of the site is not very serious down the right, those home page was K, there is a suspicion of cheating caused by the right to reduce the general through the adjustment is difficult to restore, in general, keyword ranking decline, included reduced, snapshots do not update these small scope of the right, we can fine-tune, Better meet customer search needs to solve these small areas of the right to fall.

Summary: Fine-tuning is what we need to do in the medium-term optimization, constantly grasp the keyword search needs to adjust the page, in the process of fine-tuning to meet customer demand, is not a daily mechanical to update the content.

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