Optimize the new website from seven aspects

The internet originated in the Apache network established by the U.S. Department of Defense's Advanced Research Program authority. A Web site (Website) is a collection of related Web pages that are made using tools such as HTML to display specific content on the Internet, according to certain rules. Simply put, a Web site is a communication tool, like a bulletin board, where people can publish information they want to disclose through a website, or use a website to provide relevant Web services. People can access websites through web browsers, get the information they need, or enjoy online services.

Many companies have their own websites that use websites for publicity, product information Publishing, recruiting, and more. With the popularity of web-making techniques, many individuals are also starting to make personal home pages, which are often used by producers to introduce themselves and show their personalities. There are also network companies that provide online information as a means of profit, usually on websites that provide information on all aspects of people's lives, such as current news, tourism, entertainment, and economics.

In the early days of the Internet, Web sites could only save simple text. After several years of development, when the World Wide Web emerged, images, sound, animation, video, and even 3D technology began to become popular on the internet, the site also slowly developed into what we now see the picture. Through Dynamic Web page technology, users can also communicate with other users or site managers. There are also some websites that provide e-mail services.

What should we do to make a new website better suited to the needs of search engines?

1. Make long-term plans for your website and structure

When you start creating a website, you focus all your time and energy on designing the site, and after that, you turn your attention to site optimization, which most people do. But often the final result is that you create a very beautiful, complex pattern, but no clear navigation and friendliness of the search content. It's not surprising that your online visitors, if any, will feel particularly frustrated and even take the search engine robot on your site as an index bear. Design to be as simple as possible-avoid excessive use of redundant pages, tables, and Flash animations. Search engines only read articles, do not appreciate fancy design, if the Web connection is too slow, online visitors will give up and go to other sites. In addition, search engine robots are not used to fill out forms or search your site, so it is critical to design navigation through HTML links for your site. Site map can help search engine spiders crawl Web pages, but the site map of each page can not be more than 30 links.

2. Content determines everything

The content of the site, like a coin, has two sides. If portions of your site's key pages have been optimized, the search engine will add indexes to your pages. An optimized and successful Web page usually contains 150-200 words including some strategic keywords. This is the ideal content that can be placed in front of the page. In addition, if you want to turn online visitors into potential customers, you must provide them with useful or relevant content. Strong content is the key to compelling. Spend more time searching and creating content rather than looking for simple alternatives. Make sure that every compelling page copy of your site is based on your chosen strategic keywords. Promotional or "portal" pages are pretty good, but unless you have a nice look and really practical value, customers won't buy it for long.

3. Re-search keywords

When you re searching for keywords, consider the following factors: how popular they are each day compared to other words, and how many websites compete for the same keyword. The more keywords you choose, the more people you search for (the number of daily searches), the less competition (but there is a significant number of sites using this keyword), the greater your chances of success. This is also known as the kei-keyword utility sign. With the most relevant and current menu keywords, you need to continue searching. Now, let's compare the popularity and competition.