Optimize the quality of the site itself to improve the conversion rate of the Electronic Business website

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The profit model of the electricity merchant website is very clear, is sells the product to obtain the income. Usually the flow will affect the number of orders, but the same flow and the number of orders may have a big gap, here is involved in the conversion rate of traffic. Baidu Encyclopedia on the interpretation of the conversion rate is "conversion rate refers to a statistical cycle, the completion of the conversion of the number of promotional information to the total number of clicks ratio." The calculation formula is: conversion rate = (conversion times/clicks) x100%. "This formula has been explained very clearly, so in order to make the flow more valuable, improve the conversion rate of traffic is very important." In order to improve the E-commerce website traffic conversion rate, the following several aspects we should pay attention to place.

Page opening speed

Users will not wait for a page to load too long, if the user clicks after a long time can not open the page, then very likely to leave. It would be a pity if the order was lost because of the speed of the site's opening, because buying a slightly better host and computer room would solve the problem. It is a very basic but important point to ensure the browsing speed of a webpage.

Web Template design Simple and logical

Simplicity is not equal to simplicity, simple is not equal to scarcity, simple is to simplify the complex problem, a lot of product classification logic, to facilitate users to find what they want. The layout of the site should be clear and reasonable, not complicated in the wrong. On the contrary, sometimes in order to show the atmosphere and scale of the site, the Web Template design is very complex, it looks really very atmosphere, the content looks very substantial. But the actual use of users may be 1:30 will not touch the mind, look at the site itself does not have much content. This is detrimental to the user experience. Complex web pages can easily cause visitors to get tired. And simple Web pages are not easy to have this problem.

Every detail of the Web page needs to be done.

This is very important for e-commerce sites. E-commerce sites need users to take out their wallets in this site to pay the order, which is a relatively large threshold, Ken took out the premise of the wallet is the user believe this site. The details of the site are likely to affect the degree to which users trust the site. We may not care about the dislocation of a small corner of a Web page, that it is a trivial place, but the user may not think so. The whole site is like a pot of delicious soup, in order to make the soup taste more delicious, we may add a variety of different spices. Many materials can make a pot of delicious soup, most likely because a fly fell into the taste of the whole. The actual situation may not be so serious, but the details really need our good grasp.

User evaluation of the site and the effect of the purchase

The user's reputation may be the most persuasive. We are usually also used to look around for a certain website what kind of products and so on, these evaluations will be to a large extent affect our order. Want to win the user good evaluation and Word-of-mouth, then the product quality and service is certainly fundamental. In the premise of ensuring the quality of products, can be appropriate to promote themselves. Can do some questions and answers on the common question and answer website, the Baidu knows, the search asks the weight is very high, the rank also is very forward. This is a good place to advertise a product. In our website, you can also write a good evaluation of the user. can set a user evaluation of the section, dedicated to show the user to our good evaluation. These will affect the user's purchasing psychology. If all the talk about a product is good, then even if the product is not actually so good, we may think it is good.

This article for the design of the Web page itself simply said four points, the actual situation is much more complicated than this, the place to pay attention to also far more than these. The title of this paper is for reference only. The fundamental of E-commerce site is the quality of products and services. All of our promotional and web design should be in the premise of ensuring product quality. E-commerce website has won the user's trust and reputation, is a huge wealth. This article by the registered Hong Kong company http://www.37int-h.com/provides, if needs to reprint this article please retain the copyright link.