Optimize the site need to do "resisting must first"

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From the headline point of view, this is not a story about the art of war. "Resisting must first" from the earliest source is about the early song Zhaopu to song Suriko said, "China is both Ann, group Yi." It is the man who desires to resisting, and must first be in. "It means that in the case of aggression and internal, we should start with the internal to win the final victory." So in today's SEO industry, how do we understand?

As a webmaster, we observe a variety of data every day, especially important is the ranking of keywords. Watching the rankings stagnate every day, as practitioners, the pressure is also growing. Many webmaster believe that the article does not include, snapshots do not update, the keyword ranking does not rise and so a series of factors is because Baidu spiders do not crawl to your site caused. So, how to attract Baidu spiders to crawl to their own site page?

A lot of stationmaster's first reaction is--outside chain, think outside the chain quantity is small, the way is not widespread and so on the influence attracts the spider, then the common practice is to send hundreds of or thousands of rubbish outside the chain every day. Here I would like to say a personal point of view, the quantity is not fine.

The beginning of the article mentioned "resisting", we as a webmaster, you can understand this: in the station outside optimization, optimization for the situation, we should first do their own site optimization, than to do hundreds of daily "garbage" strong a lot. We are the first to be strong "ourselves (here refers to the site 7478.html" > Internal optimization) "to meet the user experience.

Here is a case:

The head of the homepage, logo has no click effect. This is very unfavorable to the user experience, I hope the site webmaster should make corresponding adjustments.

Here the diagram is appearing in the lower left corner of the page, this red area, is it necessary to appear? Or is it the wrong position? We can assume that we are a user, into the site, a hot recommendation, how will appear at the bottom of a page? How can a user in such a position notice, Instead of adding an inner link to get the click, this hotspot recommendation either appears in the main area of the page or is removed directly.

Here is a very important article page, because the article page related to the site included. Most of the webmaster still very care about, every day will go to update, whether it is the article for users have no value, as long as their own site related to the line. This will have a collection of Baidu, Baidu included the more the better and like the article at random to add the inner chain. Is this really the case? The answer is no, when we're editing the article, have you ever thought that this article in the end for users have no use or say there is no fundamental solution to the needs of users (users to your site is to find the answer), in each article to randomly add some keyword anchor text within the chain, This behavior will be Baidu judge will cheat behavior, will lead to the site down right.

When the above station problems are not resolved, just rely on the outside chain to lead the ranking will be useful?

This is through the Chinaz Webmaster tool statistical results, you can see the reverse link book shown as 4470

We can see a lot of categories, business-to-business information, forums. Most of these are not for the user needs of the outside chain, most of them are just plain text with the URL. Personally think this category of information outside the chain is not really outside the chain, but called promotion, just to promote the popularity of the site, want to get ranked.

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