Optimize website navigation and optimize SEO

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We all know that the title of the site (title), description (KeyWords) and keywords (Description) is the highest weight of three parts of the site, but also the site optimization workers in the basic optimization of the site is the most important place. These three locations if set up, the site does not have to do other optimization work, sometimes there will be a good ranking. But compared to these three places. Site navigation is often the most optimized for workers or people who are designers of the site to ignore. What is the site navigation? The official definition of Baidu Encyclopedia is: Website navigation is a general designation of the form of the bar day, the menu, the online Help, the layout structure and so on to guide the user to visit the website. Its main function is to guide users to easily access the content of the site, is to evaluate the professional degree of Web sites, availability of important indicators. At the same time to search engines also have a lot of hints. From this definition, we can see that the role of site navigation in the site optimization work is also important. In this by the Senior SEO engineers, website marketing planning side Shun Canglai and you share some of the site navigation optimization points of attention.

1, website navigation Planning (completed by the site planning)

Website Navigation planning is the first step of the site planning, but also a very important step. Web site navigation is like a book directory, is the core content of the site, but also site users to enter the site when the first content of concern. At the same time, the site navigation above if the keyword, then the weight of the keyword is second only to the site title, description and keywords. In this senior SEO engineer Beshunsan remind you: Website navigation text is not easy too much, emphasis on eye-catching clear, emergent focus.

2, website navigation code optimization (completed by the website art)

Website Navigation code is Baidu spiders more attention to one of the positions. Navigation code optimization is good, will certainly be the website optimization work becomes more relaxed. and the website navigation code optimization mainly includes the website H tag and the div application. If the site navigation only one level, the more commonly used H tag, although now the weight of H tag is not as high as before. However, compared with other aspects of the weight, the H tag settings will also give the site optimization work to bring great help, especially H1 and H2 tags. If your site has two or three levels of navigation, and you want some special effects. I suggest you use div and JS instead of navigating Java scripts or other clients. You can add static navigation text links to the bottom of a Web site if you don't want to use Java scripts or other client-side navigation.

3, website navigation display form optimization (completed by the website art)

Many sites in order to beautiful are more like to use the form of pictures to show, in fact, this is the SEO perspective, is very wrong. Because Baidu Spider cannot read picture above information, therefore, the website navigation best uses the text form display.

4, the use of breadcrumbs (completed by the website art)

To so fashion information network for example, the Web site breadcrumbs to the footprints of the way the user to walk through the path, in a step-by-step way to render the Web page in the entire site in the framework of the location, so as to provide users with clear and distinct site navigation. This helps site users understand their location, more clearly display the entire navigation directory and structure of the site, thereby helping to provide the site's user experience.

The above content by so fashion Information Network (www.so8news.com) webmaster, SEO engineers, website Promotion Planning manager Beshunsan provide. If you want to reprint, please specify the source