Optimized operation of external links for Web sites

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

A technical article

1 Use of cable Connection

Links are the link between Internet pages, no link between all pages and the site will be isolated. What is a chain connection? In SEO this area the anchor link can be understood as text links. Search engines evaluate the importance and authority of a site by linking dependency calculations. Early in the years ago, Baidu and Google's founders were given a detailed description of the importance of linking. The fundamental principle of its hyper-chain analysis is that in all the results of a search, the more pages that are pointed to by other pages with hyperlinks, the higher the value, the more should be ranked in the order of results. Therefore, the text of the anchor chain is very important in calculation. Knowing this, we can discuss three kinds of cable connection.

A. Nokia

B. www.nokia.com

C. Nokia

This involves your choice of keywords, if the choice of Chinese is "Nokia", then your anchor chain should be Nokia. Because search engines are calculated by word-item matching, and modern mainstream search engines have no translation function for the computation of hyperlinks. For the current search engine only good anchor to ensure that the site ranked top.

2 One-way link

One-way link is the other side of the site to import hyperlinks to you, and you do not have to import a hyperlink to him a link.

Technically this is the best way to link, the other side of the site to your site to recommend voting, and your site does not have to recommend to him to vote. The advantage is that this can guarantee the transfer of PageRank value, also can ensure the transfer of weight between the site, the most important thing is to ensure that the weight of their site will not drain. From experience, one-way links can also bring a certain amount of traffic. The disadvantage is that the implementation of the project difficult, very few webmaster will be with other sites one-way links.

3 Two-way links (links)

Two-way links and one-way links are different, refers to the links between the site (also known as friendship links), which is a kind of reciprocal links between the site. The advantage is that the success rate of project implementation is high, the disadvantage is that ranking is weakened.

4 Relevance of links

Link dependencies can be divided into two points:

A. Content relevance: If your site content topic is about the use of digital camera skills, and another site is the release of digital products evaluation, the theme of the two sites is very relevant. From this digital product evaluation content of the site to export to your site links, to improve your site search engine ranking role is far more than a link to the point of dating site. Two are all about consumer electronic theme site content is the most relevant, but in fact, we find that these types of sites are often competitors, unless you are the same person who owns the two sites. It seems hard to expect your competitor to export an external anchor link to your site. However, it is possible that such content-related sites can export external links to each other because they are facing a market that is subdivided by region or user groups and does not form a competitive relationship. Even at this time is the test webmaster and people communication skills, and communicate with people, networking is also a way of survival of the site management.

B. Relevance of Anchor link text: Here you need to consider if your website theme is Jay Chou fan club. Then your anchor text should be "Jay Chou" or "Jay Chou Fan Club", and the use of the word "Guo" "Guo Cross-talk clubs" that obviously lost the establishment of the link channel with the theme of the role.

Two ideas

1 have to say the Black hat SEO work

What is black hat seo?

Generally speaking, all use cheating means or suspicious means, can be called Black hat seo. For example, spam links, hidden pages, bridge pages, keyword piling and so on.

In the last one or two years, the most typical black Hat search engine optimization is to use the program from other categories or search engines to crawl a lot of search results into Web pages, and then put Google Adsense on these pages. The number of these pages is not hundreds of thousands of, but tens of thousands of hundreds of thousands of. So even if most of the page rankings are not high, but because of the huge number of pages, there will be users to enter the site, and click Google AdSense ads.

Standing in the Black Hat seo angle, they also have their reason. Because most of the Black Hat SEO is to use the program, they build a tens of thousands of hundreds of thousands of pages of pages, effortless, just put their spiders out to crawl on it. Even if their website is punished in a few months, he may have made thousands of tens of thousands of dollars. For him, the rate of return on investment is quite high.

Standing in the Black Hat SEO position, this put the long-term off big fish strategy, even if it is correct, some people do not want to do so. Seriously building a website, sometimes is a very boring thing. You want to write content, to do research, to do analysis flow, to analyze the user browsing path, and users to communicate.

Black Hat seo To do is much simpler. Buy a domain name, can even use the free virtual host, even the domain name are saved. Open the program, put on AdSense code, to other messages or blog leave some words (these messages may be the program automatically generated), and then wait for the check.

and black Hat SEO has an undeniable argument is: even if you guarantee full compliance with the search engine rules, you can use the decade after a search engine to pay attention to the site. No one knows when the search engine will make a big change to its algorithm, so that tens of thousands of white hat site from the search engine disappeared? It can be said that Black hat Seo method of making money is simply fast method.

Below is a detailed introduction to some of the Black Hat SEO commonly used link cheat tricks:

One, blog (blog) cheating.

BLOG, is a very interactive tool. In recent years, the rise of the blog, has become a black hat seo a new manufacturing link to the Blessed land.

1.BLOG Mass Cheat:

Some common domestic blog programs such as: ZBLOG, Pjblog, Bo-blog. Early Zblog,pjblog because developers lack the knowledge of SEO. Zblog and Pjblog, once became a black hat seo often frequented place. and Bo-blog Blog program, it seems that now can give Black hat seo opportunity place.

2.BLOG Group built Cheating:

Blog Group built cheating, is through the program or artificial means, a large number of application blog account. Then, by publishing some article with the keyword link, through these links to promote the keyword search engine rankings.

Second, the message this mass:

General online Some messages this mass software, use these software can automatically publish their own keyword URL (anchor). In a short time, quickly improve external links.

Third, Link factory

A "link factory" refers to a network system that is made up of a large number of web pages that cross links. These pages may come from the same domain or multiple different domains, and may even come from different servers. A site joined such a "link factory", on the one hand, it can get all the pages from the system link, while in exchange it needs to "dedicate" its own links, this method to enhance the link score, so as to achieve the goal of intervention link score.

Four, hidden links:

Hidden links are generally SEO used on customer sites, by using hidden links on their own customer sites to connect their own web site or other customers ' websites.

V. Fake Links:

Add a link to a JS code, frame, or form. This way the link to the search engine spiders, simply can not read out. As a result, links are just for people to see, and search engines simply do not recognize them.

Vi. Web Hijacking

Web hijacking is what we often say page jacking, is to be someone else's website content or the entire site completely copied down, bait on their own website. This Black Hat SEO method is the Web site content is extremely scarce webmaster attractive. However, this approach is quite risky and even more shameful. The patented technology of search engine can judge from a number of factors that the copied Web page or website is not original, but not to be included.

2 book key white hat seo work

What is white hat seo? Accurate white hat SEO is a number of compliance with the Internet Code of ethics, compliance with search engine constraints norms of search engine optimization workers. White hat SEO is relative to Black hat seo. Its characteristics in order to maintain the long-term ranking of the site and think about the problem, for the healthy development of the site and strive to properly optimize the site, so that it better serve users and attract the attention of the crawler. The white Hat method for search engine optimization also includes guidelines that follow what is acceptable to the search engine. Their advice is generally to create content for users, rather than search engines, so that content is easily indexed by Spider bots and does not attempt to trick the search engine system. The white Hat Optimizer also attempts to detect and correct errors, such as menus that cannot be read by machines, invalid links, temporary change-oriented, or poor guidance structures.

2 Evaluation of linked sites

Learning how to measure the quality of links is the basis for a variety of links.

A. The other side of the site on the search engine performance is healthy.

In Search engine input Word window use site command, through each search engine of the site's collection and actual page number of the ratio can have a general estimate. The larger the general collection, the more healthy the site. If the other side of the site included zero, suggest cautious attitude, it is possible that the other site has been the search engine has been punished.

B. Content relevance

Whether the site theme has dependencies. Please refer to the corresponding section of this book.

C. Number of visits to the other site

For a high volume of access to the site implementation links, will inevitably give their own site to bring a certain amount of access traffic.

D. The position of the other website in the industry

A number of authoritative websites in the industry, whether in the exposure of the site, or in the Search Engine Trust degree has a great advantage. So the industry authoritative website links work is the most.

E. PR value of the other website

PR refers to Google's search engine rankings are important parameters, but also measure the number of external links to the wind vane. It is also one of the good professional habits of SEO workers to cultivate the habit of observing and recording PR value. In addition to Google, Sogou search engine also has the PR value of the statistics. is also one of the key reference indicators.

F. Export sites with fewer links

In addition to navigation class site, if a page link out of the number of links too large, it is not beneficial to carry out link work. A patent report from Google's search engine has pointed out that the first 100 links to a page's HTML code will go into the link calculation, and other links are not added to the link ranking calculation.

3 Quality Link Understanding

High-quality outside the chain has been arranged outside the chain of seeking. In addition to measuring the link quality method, consider the content update frequency of the site. A web site that is often not updated is also bad for downloading Web pages from crawler programs. If the other site is not regularly updated, your site is also very difficult to "invite" to the crawler program visit.

4 Station group Mutual chain

In the SEO Field Station group generally refers to the main site in order to get the top ranking, and is interested in the same IP server to build a number of related sites, and in many related sites to establish a large amount of export chain connection, recommended and to the main station to vote. In the actual operation, the same IP or a few IP sites linked to each other to vote the situation exists.

Three Advanced articles

1 The world's largest Open Directory library DMOZ

Open Directory Projects (Open Directory Project, referred to as ODP), also known as DMOZ (abbreviated from Directory.Mozilla.org).

Benefits of Login DMOZ:

1. As Google,baidu and other large search engines are using the ODP database, so once included, your site's PR will soon appreciate.

2. There are many people in the country copy DMOZ data, the equivalent of indirectly to you to do the link to enhance the PR is very helpful.

3. The DMOZ data is the basis of several large search engine databases. After entering the DMOZ site, his export link ranking role will be beyond imagination, and even your site will become the favorite search engine rankings.

How to submit your website to DMOZ?

1, do not submit unfinished site

Editors are basically not going through unfinished sites, even if your site content is novel and technologically advanced. And those new building forums don't rush to submit, usually less than 1000 registered users and 10,000 posts forum will not be passed, of course, the collection of posts and registered users and all is reproduced also not, do not underestimate the editors, because they have seen more sites than you usually.

Although not sure how much a deleted edit record can affect the inclusion, one thing is for sure, editors in deciding whether to include the previous editors will usually read the comments, for those who can be collected or not, a bad historical record may make the site and Dmoz pass by.

2. Avoid errors before submitting

If the page is wrong, the editor can have enough reason to reject you. Errors include page faults, link errors, and so on, as well as malicious code on the page.

3, a good site description

Never use the words of the most, China first and the world first. Even if you are the best in the world, in other people's eyes may not be so, DMOZ is standing in the third party to introduce the site, so the word will try to avoid publicity.

In a sense, describe the site is the task of the editor, if you submit a good site description, the editor will be very happy to include your site, because he only need a link to complete all the work, without access to all of your pages and then write a description. The description of the punctuation is also more important, do not put yourself in the forum to use some of the messy symbols are used, the end remember with a full stop. If you do not know how to describe your site to see more of the DMOZ has been included in the description of the site, this is very important.

4. Submit to irrelevant directory

I've seen an experience article that says that according to the record the editor logs in, it's completely wrong to submit the URL to the directory edited by the most active editors. Not all editors are familiar with the entire directory structure, for URLs that do not fit the directory sometimes take time to find the right directory transfer, if a new editor may delete your URL directly. Remember: None of the editors will include unrelated URLs in their edited directories.

5, do not leave any traces of SEO

There are many sites before submitting SEO, in the tag and title and other places set up countless duplicate keywords and on the page added a lot of unrelated links, this is dmoz very taboo, for SEO spam site is not included. Also do not ask SEO company to help you to submit to DMOZ, unless their company someone is an editor, can misuse the catalogue, otherwise these people have no advantage. SEO companies will usually leave other companies on your page SEO traces, such as links, which will be suspected of SEO spam and was rejected.

6. Repeat submission and multi-mirror site submission

URLs appear in the DMOZ directory, the more the effect is better, but do not blindly to repeat the submission or use multiple domain name multiple mirror submission, once found may be all the relevant sites deleted. DMOZ has a lot of problems, but DMOZ is still the basis of search engines, is also the site optimization and ranking of important parameters, so we have to treat it. At present DMOZ Simplified Chinese needs a large number of editors, if you are interested in submitting applications to DMOZ, I think this period is now more than ever approved opportunities.

2 Purchase link (paid connection)

Link buying and selling is a product of the birth of SEO work. SEO workers in order to make the top of the site often do not hesitate to buy the authoritative site of one-way links this is the fact that the SEO industry is indisputable. At the same time, search engine developers are also willing to spare no efforts to carry out the link to buy and sell the program research. The goal of search engines is to provide users with a good search experience by providing fair and accurate results. Buying links just goes against this principle.

Appendix A section of Google's official explanation of the purchase link.

We are very grateful to users for their feedback on the issue of paid connections. Some of the more common problems are:

Q: Is it a violation of Google's guidelines to pass PageRank's behavior through a trading link?

A: Yes, we have stated the reasons above. I have recently posted a post in my personal blog that uses an example to illustrate why search engines do not want such links. We marked some links in a serious medical topic (brain tumor) article. The people who wrote the article collected some money and wrote articles about the treatment of brain tumors, but they did not understand the treatment of brain tumors. In many cases, people who write paid articles don't do even the most basic research (even the spelling checker!).

Q: Is the problem unique to Google?

Answer: No. All major search engines are opposed to buying and selling links that affect search engines. For the Forbes article "Google cleaned the internet bribery", Andy Greenberg also asked other search engine policy, the results are consistent. Take a look at the following story:

Search engines Hate the popularity of this paid link. Google Webmaster guidelines prohibit purchases just to improve the search rankings link. Other search engines, including ask, MSN and Yahoo, are discouraging buying and selling links as long as they mimic Google's search rankings based on links. Other search engines also have special comments on trading links, for example, a Microsoft Search engine representative in a recent interview commented:

The reality is that most paid links are a. Obviously not objective; is often irrelevant. If you ask about the impact of paid links, my answer is that there is definitely a greater risk. We will not tolerate any fake links that do not add much value to the user experience and attempt to effectively deceive our system.

Q: Is that why we see some of the lower PageRank on Google's toolbar for some of the selling link sites?

A: Yes. If a site is selling links, it will affect our judgment on the value of the site, or directly cause us to lose trust in the station.

Q: If a website delivers pagerank by selling links, and the site's own PageRank is lowered on Google's toolbar, what can the site owner do to remedy it?

A: The site owner can stop violating the network Administrator's Guide and submit a reconsideration request at Google's Webmaster center console. Before making a reconsideration request, make sure that all links sold are no longer passed PageRank or deleted.

Q: Is Google telling webmasters how to manage their own sites?

Answer: No. We give a reference to each webmaster who wants to make their site a good performance on Google. As I said in my keynote speech video in June 2007, webmasters can create their Web sites at will, but Google reserves the right to protect our indexing quality and relevance. As far as we know, all the major search engines have taken the same stance.

Q: Is Google trying to suppress other forms of advertising that are used to increase web traffic?

A: No, not at all. Our webmaster guidelines make it clear that you can use links to get targeted traffic. In fact, in my August 2007 speech, I specifically gave a few examples of non-Google ads that perfectly fit our guidelines. We just want paid links to let search engines know that they are paid, so they don't affect the way the search engine works.

Q: I know that there is a website that seems to be in the buy link. How can I tell Google about this information?

A: Please read our post in the early 2007 on how to report paid links. We have received thousands of reports in a few short months, but we welcome more reports. We appreciate your feedback because it helps us take direct action and improve the existing

By the date of writing, Google has taken punitive measures such as lowering PR values and reducing rankings. At the same time, other search engines have come up with different punitive measures to curb this undesirable link behavior.

3 Link Bait (Zac Point of view)

"Link bait" in the SEO external link construction has become a new round of focus. SEO experts have an interesting name for attracting import links by content: link baiting. Matt Cutts, a member of the Google anti-cheating team, has recommended link bait in his blog. The link bait page often has the content which attracts everybody eyeball, therefore executes casts the bait the person must have the very high creative planning ability. Reasonable planning of the link bait page, to allow the site to obtain an extremely large number of backlinks, this can not only improve the exposure of the site, improve the number of visits to the site. More importantly, these links are naturally obtained, and have strong textual relevance, can effectively improve the breadth of the site's links, so as to improve the site in the search engine rankings.

In general, the following kinds of content are more likely to be bait, attracting others to link to you.

How to make link bait

A writing a professional news industry or field of news, of course, not that kind of Sina's road news, but must be a certain kind of web site unique content, such as a specific event with a unique perspective of the analysis.

b Provide resources to download and provide resources for others to use, including information, content, tools, etc.

C Play a humorous gift people want to see some easy and funny content, this is needless to say.

What's your point of view? To refute other people's arguments generally have to grasp two prerequisites: 1, the incident itself is worth exploring, trivial things I am afraid not many people pay attention to, 2, the object of rebuttal in this field has a certain visibility. Purposeful attacks are a step closer to a purposeful attack than criticizing others, often forcing the other to respond through intense personal attacks. Of course, the object of the attack is the same industry or the field of eminent persons. This kind of purposeful attack seems to be getting more and more popular these days, which is the main reason why the link bait has been questioned by many people.

4 spam Links

Since SEO work began to be widely valued, it becomes more and more difficult to carry out external link work. "Smart" SEO workers began to look for free and different IP space to decorate the link to get the top of the site. Under the impetus of web2.0 tide, the space of each free blog website becomes the best place that arranges outside chain naturally. From Sina to Sohu, from the news to the Tianya, a large number of space has been applied to the layout of the external link pool. At the same time, various forums, message boards, news reviews and so on usually leave the anchor chain to connect the place all became the hardest hit of the rubbish link. While the search engine is technologically escalating, there is no good way to tell which are normal links, which are spam links, and also paid links.

author Zhang: it Marketing & commentators. Service You You information, "knowledge economy", Jiangmin Technology, Excellence Network, Chinahr, Wind network 100TV as the market director. Donews Management team member, home community producer. Current network still culture group marketing director.