Optimizing websites to avoid cheating

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In optimizing the site, some of the optimization measures taken may have violated the search engine, but we do not know, when our site was punished by search engines to find out why it was too late, so as a site optimizer to memorize these cheating behavior, do not make mistakes, so that our website healthy growth. The following is a summary of several cheating behaviors:

1. Use bridge page, jump page cheat. Bridge page Hop page is a Web page designed to get search rankings for a particular keyword. These pages generally do not appear in the navigation of the site, but are used to guide visitors to more in-depth access to other pages of the site, the content of these pages is not fastidious, but at the bottom of the page there is a link to guide visitors to the real content of the site section. These sites in the keyword to get a good ranking of the time will be to guide visitors to the real site page, such pages are not harmful, but there is no value, so the search engine refused to include these pages.

2. Stack the key words. Keyword superposition is refers to in the Web page too repetitive keywords, the most basic way is in the Web page visitors can not see the HTML file in some places, such as the title tag, description tag, picture label. This stack of keywords is the easiest trick for beginners to take.

3. Hide text and transparent text. Hidden text is to hide text in the HTML code, only to let the search engine to see or make it transparent and let the viewer invisible. Generally there are several methods, the color of the text and the same page background or similar color, the font label color modification, in the noframes tag into the keyword, even if a Web page does not exist in the framework, in NoScript and noscript add keywords, Even if a page does not have a script, add text to the input type= "hidden" in the HTML encoding in the form, even if the page does not have a form. Fine text. Search engine will be punished for hidden text, so the site optimizer will be exposed to the text, the text is exposed to subtle fonts, fine text is the use of small fonts in the Web page inconspicuous place to write a sentence with the keyword. Generally, the text is at the top or bottom of the page, and the color is often similar to the background color.

4. Camouflage. The so-called camouflage refers to the use of disguised Web pages, the first to determine whether visitors are ordinary viewers or search engines, so as to show different pages. This is a typical deception search engine camouflage, the search engine to see the page is a very serious content of optimization, and the general visitors see is very different or simply not the same.

5. Web hijacking. Web hijacking is to copy someone else's website content or the entire site, and then put it on your website. This approach is quite risky, the search engine's patented technology can be judged from a number of factors this site is not original, should not be included.

6. The website has been repeatedly submitted. The new site needs to be submitted to the search engine entrance, so that the site will be included faster, but to the search engine submitted after many impatient people think that the submission is not successful repeated submissions, such a practice is very let search engine disgusted, even think this is a garbage site, delayed included.

7. Hidden links. Hidden links are used to confuse visitors with the same color fonts as normal web text. Links are placed in transparent pictures and even hundreds of links are hidden in a small picture. Search engines do not like this approach, if you need to link the content of the page is best to do a site map.

8. Domain name camouflage. Some stationmaster obtains the free space from the service provider. Web forms such as abc.def.com. When the service provider is not, the site is not, so they applied for a separate domain name such as www.abc.com, and the domain name temporarily turned to abc.def.com. This approach is simple but a lot of negative reasons. The biggest drawback is that the search engine found that there are two domain names, search engines will feel very confused, so it may be included in the site is not want to be included. Summary: This article describes the cheating, not teach webmaster how to cheat, but to avoid such behavior, can also be compared to whether there have been SEO manufacturers told the webmaster to do these things, these are the webmaster site will cause irreparable consequences.

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