Oracle 1.4 billion dollar acquisition cloud software maker Responsys

December 21 News, according to foreign http://www.aliyun.com/zixun/aggregation/31646.html "> Media reports, Oracle announced in Friday, Will invest 1.39 billion dollars to buy cloud marketing software maker Responsys to strengthen its cloud computing products.

Under Ellison (Larry Ellison), Oracle has focused on cloud software in recent years to fend off the challenges from start-ups such as Salesforce.com and Workday Inc. These companies offer cloud-software products that are more favorable than traditional Oracle software.

The 40-Year-old Oracle has been in the cloud for more than a decade, recently setting up a sales team for a specific competitor in cloud computing and trying to become a "one-stop vendor" of cloud software.

Responsys's online marketing software can help companies manage a variety of marketing activities through e-mail, mobile devices and the Internet, with clients including professional social networking site LinkedIn, southwestern Airlines and American medical insurers United Healthcare.

Daniel Ives, an analyst at the US investment bank FBR Capital CMC, said: "The acquisition of Responsys has further expanded Oracle's efforts in the cloud computing sector, which has a significant impact on its performance over the next few years." ”

Just a year ago, Oracle announced it would buy Eloqua, an online marketing automation software maker, at a price of 810 million dollars. Earlier this year, Salesforce.com announced 2.5 billion dollars to buy another marketing software maker ExactTarget.

Cloud computing is a broad term, meaning that services from remote data centers via the Internet are increasingly favored by corporate technology buyers because they can be deployed faster and upfront costs are lower than traditional software.

Oracle's takeover of Responsys could spark a new round of mergers and acquisitions in the software industry as big companies look to open up new growth areas and smaller companies continue to target strategic acquisitions.

Trading terms

Oracle's offer for Responsys was $27 per share, at a premium of about 38% compared with the Thursday closing price of Responsys. In the Nasdaq Friday deal, Responsys's share price closed at $27.40, up 40.34% from the previous session.

The deal has been approved by the Responsys board and is expected to be completed in the first half of the 3721.html ">2014".

Oracle's shares closed at $36.37 in the Nasdaq Friday deal, down 0.63% from the previous session.

The acquisition of Responsys is the seventh takeover of Oracle this year and the company's second-largest takeover this year. This February, the company bought Acme Packet, a network equipment maker, at a price of 1.7 billion dollars. (Chun)

(Responsible editor: The good of the Legacy)