Oracle acquires Responsys to create the world's largest modern marketing cloud

BEIJING, December 24, 2013--Oracle has reached an agreement with Responsys, the leading enterprise business-class corporate cloud marketing software vendor, to NASDAQ:MKTG $27 a share of net cash for nearly $1.5 billion a dollar, the company said recently. Responsys is widely used by the world's best-known corporate brands to help businesses make large-scale marketing interactions through e-mail, mobile devices, social platforms, display screens and networks.

The Responsys will expand the Oracle customer Experience cloud, including business, sales, service, social and Oracle marketing clouds. By consolidating Responsys and Oracle Eloqua on the marketing cloud, the chief marketing officer will first be able to leverage the business model of either business-to-business or Business-to-consumer on a single platform to engage in marketing interactions across the customer lifecycle, driving an unmatched customer experience.

The Responsys Company's board of Directors has approved Oracle's takeover plan. The acquisition is expected to be completed in the first half of 2014. The time of completion depends on the Responsys shareholders paying off the vast majority of the tradable shares and the established equity Incentive awards, as well as the regulatory and other laws and regulations.

"Just because we recognize the unique requirements of the chief Marketing officer in the business-to-business and the business sectors, Oracle Marketing Cloud is the only platform that integrates all the enterprise leaders in these once-disparate areas of marketing automation," said Mark Hurd, Oracle's president. This strategy of integrating industry leaders across complementary technologies demonstrates the firm commitment of Oracle to provide better service to CMO than any other software company in the world. "

"Responsys has been working to help marketers discover their greatest opportunities to coordinate their marketing contacts across channels, across customer lifecycles and Cross-industry, as part of Oracle," said Dan Springer, Responsys's chief executive. We will speed up the pace of our progress. Oracle has a shared vision, and Oracle is a proven leader in the integration of best-of-breed technologies and companies to help companies achieve their greatest development opportunities. This is an exciting thing for our customers and employees. "

"Oracle customers will benefit from our ongoing research and development inputs to the Responsys and Eloqua platforms to ensure that the top marketing officers in all industries are equipped with the best marketing solutions," said Thomas Kurian, Oracle's development executive vice president. By consolidating with a comprehensive Oracle Customer experience cloud, the enterprise will get the first personalized experience covering marketing, business, sales, service, and support. "