Oracle as leader in CRM Channel marketing activities Management

BEIJING, July 18, 2012--gartner Company in its 2012 "http://www.aliyun.com/zixun/aggregation/8856.html" > Customer Relationship Management (CRM) multi-channel marketing activities Management Magic Quadrant .” (1) In the report, Oracle Siebel CRM is rated as leader.

The Gartner Magic Quadrant is an evaluation of suppliers in a specific market segment based on the manufacturer's complete vision of development and vision execution.

According to Gartner's standards, "Leaders should continue to excel in basic and advanced marketing activities and in the management of overall marketing activities for integrated network marketing." They should have a high market visibility, greater market share, strong market development momentum, and have a good development of marketing activities management business strategic vision.

Oracle Siebel Marketing is a comprehensive, closed-loop solution that helps business providers and business-to-business businesses deliver a rich cross channel experience and deliver superior marketing results.

With customized solutions for more than 20 industries, Oracle Siebel CRM enables full integration of transactional, analytical, and participatory functions to manage all customer-facing business operations.

Oracle Executive Introduction

Anthony Lye, senior vice president of Oracle Customer Relationship Management (CRM), said: "Oracle Siebel CRM has gained an industry-recognized leadership position in Gartner's CRM Multi-channel Marketing Management Magic Quadrant this year, which is a great honor for us." Oracle Siebel Marketing will continue to improve marketing results through integrated marketing and loyalty management capabilities. Oracle is committed to providing customer relationship management that touches every point of the enterprise to help it achieve maximum business value. ”