Oracle buys Cloud marketing software business with 871 million dollars Eloqua

Beijing December 21 News, according to foreign http://www.aliyun.com/zixun/aggregation/31646.html "> Media reports, Oracle announced in Thursday, will be 23.50 U.S. dollars/shares, A total of 871 million dollars to acquire recently listed cloud Marketing automation and performance management software provider Eloqua. Oracle's merger with Eloqua will produce a comprehensive customer experience cloud offering to help companies change the way they sell, market, support, and service their customers.

The merged products are expected to enable companies to provide a highly personalized and cross-platform unified experience, build brand loyalty through social and online interaction, increase revenue by sending more qualified leaders to the sales team, and provide best-in-class services at each point of contact. Eloqua's board has approved the deal. The deal is expected to be completed in the first half of 2013, but it still requires Eloqua shareholders and regulators to approve it.

Thomas Kurian, executive vice president of Oracle Development, Thomas Courien said: "Modern marketing practices are driving revenue growth, becoming a key area of corporate investment today." Eloqua's leading marketing automation cloud will be the core of Oracle's marketing cloud and an important step towards Oracle's customer Experience cloud product, which includes Oracle Sales cloud, Oracle Business Cloud, Oracle Service Cloud, Oracle Content Cloud and Oracle Social cloud. ”

"To achieve an excellent customer experience, first understand your customer preferences and provide a highly personalized purchase experience," said Joe Payne, chairman and chief executive of Eloqua. Together with Oracle, we hope to accelerate the pace of modern marketing revolution and help our customers change the way marketing, sales, support and customer service. ”

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