Oracle Eloqua Marketing Automation and revenue performance management platform won the 2013 Codie Award

BEIJING, May 17, 2013--as software and http://www.aliyun.com/zixun/aggregation/8242.html "> The most important trade association in the digital content industry, The software and Information Industry Association (SIIA) awarded Eloqua the highest honors in the category of "Best Marketing automation Solutions".

SIIA recently announced that Oracle Eloqua Marketing automation and revenue performance management platform (Oracle Eloqua ' s Marketing Don and Revenue configured Management), Won the 2013 Codie Award in the "Best Marketing Automation Solution" category.
The Eloqua platform provides marketers with an effective approach to target market positioning and market segmentation to nurture and deepen the development of potential customers, increase sales growth, implement global marketing campaigns, and track and manage activity performance, including revenue growth.
The Eloqua platform is the first solution to leverage HTML5 to provide the best user experience, while providing an intuitive and Easy-to-use browser interface with a powerful extensible platform.
In the software Business category, this year a total of 127 solutions were shortlisted for the 2013 Siia Codie Award, a total of 27 software categories nominated and awarded.

Eloqua Marketing Automation and revenue performance management platform

With this platform, marketers can achieve:

Correct market positioning and market segmentation
Nurture and develop potential customers to boost sales
Get revenue and reporting tools to help them analyze and quantify marketing and sales results
Automate and analyze its marketing and sales practices
Develop global marketing activities including email sales
Track and manage revenue performance

Oracle Executive Introduction

"Digital marketing is undergoing profound changes," says Dave Michaud, vice president of Oracle Product marketing. Marketers have now learned how to deliver what they need at the right time to their customers and prospects. As a modern marketing expert, Eloqua enables them to create, implement, and track global marketing campaigns to increase revenue, sales, and marketing performance. ”
"Siia 2013 software Codie Award winners show that innovation and growth remain the eternal theme of the software industry," said Rhianna Collier, vice president of the SIIA Software division. Among the 27 winners, you will find many of the leading software products and services in the market today. ”

About Codie Award

The Codie Award, formerly known as The Excellence Software Award (Excellence in Software won), was created by the Software Publishing Association (SPA), now Siia in 1986, to evaluate the pioneer of the new software industry and award its honors. Since its inception in 1986, the Codie Award project has given recognition to more than 1000 companies that have made outstanding achievements in the software and information industry.