Oracle to buy 400 million dollar acquisition of marketing technology start-up company BlueKai

Reading] BlueKai is a famous American online data auction platform that collects data from the Internet and provides it to marketers, ad networks or content publishers to enhance the quality of advertising. BlueKai CEO Omar tawakol Tencent Technology Yue Tong February 23 compiled the source said, Oracle is about to launch a new round of business mergers and acquisitions, this time will be about 400 million U.S. dollars to buy marketing technology start-ups BlueKai. The source also claimed that the two sides could announce the deal as early as next week. BlueKai is a famous American online data auction platform that collects data from the Internet and provides it to marketers, ad networks or content publishers to enhance the quality of advertising. Among the data buyers are America's top 10 ad networks. BlueKai is one of the most mature companies in the field of data management platform. It provides a cloud service that allows marketers to master the identities of surfers who surf the web, so that marketers can find the right users and send ads to those people. Recently, BlueKai has been developing similar apps for smartphones to give marketers a better idea of which users who use the iphone to access the site also use Mac access. But it is also a technology problem that is not easy to solve. According to Crunchbase, a market research institute, BlueKai has financed about $42 million from several VC funds to date, with $21 million in 2010. According to Forbes data, BlueKai last year's revenue reached 64 million U.S. dollars. If Oracle's takeover of BlueKai is successful, it will help increase the number of Oracle mergers and acquisitions, especially those that sell technology to the company's chief marketing officer. The future of marketing technology will be a major business in the field of corporate technology spending, and Oracle CEO Ellison Larry Ellison is trying to dominate the business. The data show that companies spend about $4 trillion a year on technology, mainly through their IT departments. However, marketers predict that by 2017, the chief marketing officer will have more budget for science and technology than the chief information officer. Oracle and BlueKai are not currently commenting on the trading rumours.