Orange cow illegal Butler: Activate vehicle service intermediary with O2O

The automobile industry chain has been very long, from the new car purchase to vehicle maintenance to vehicle maintenance, are business ventures that can involve O2O interaction. Of course, in addition to these models, Hangzhou has a start-up company, more concerned about how users more convenient use of vehicles, "Orange cattle violation of the butler" to illegal inquiries and processing as a O2O entry point, The user to buy cars and transfer and other cumbersome voucher links all into the system.

Violation: There is a huge demand pool

According to public information, in 2005, China's total car ownership of only 30 million vehicles, to 2009 years doubled to 6000多万辆, and as of 2013, the total volume doubled by nearly 130 million vehicles. The size of the market, but also contains a wide range of opportunities, such as focus on second-hand car replacement of the Carradine, such as focus on booking maintenance and so on. Whether used car or vehicle maintenance, are only concerned with the vehicle as the core of the automotive market, but the focus on user-centric services after the market is relatively small.

Since the promulgation of the "New Traffic Law", the penalty for violation of regulations is relatively strict, the market exists a variety of intermediary agencies to deal with violations, user demand has been released in this field. The information is opaque, the agency's cohabitation has been a long-standing pain point in this field.

"Orange cattle violation of the butler" through the line and the pipe system docking, users of direct violations and fines on behalf of the exchange, and to provide users with free road rescue, no need to verify the code can be queried more than 360 cities nationwide violations, support multiple vehicles at the same time; from the April 2014 market to the present has supported more than 200 cities of fine generation, the number of users has been millions.

"Orange cow illegal Butler" founder Wang Jian is a continuous entrepreneur, university in Wuhan, the founder of the Family Tree software, and later Hangzhou, the establishment of orange cow illegal butler. Wang Jian's understanding of the business model, more similar to the matchmaking O2O, the user and screened intermediary agency to match. Wang Jian said, in fact, for the entire automotive market service areas, the query or the presentation of information does not have much practical significance, the information channel is an essential part of the product, for most users, how to deal with the problem and the violation is their most concern.

At present, the Orange cattle has begun to recruit Third-party partners, will be the illegal agent, annual inspection, transfer, certificate agent, licensing sales, certificate year, new car licensing and other business are included in the Orange cattle platform, the current partner has nearly 500, covering more than 100 cities nationwide.

The road of automobile O2O: The combination of soft and hard has great space

In the "Hangzhou 10 representative O2O Enterprise" and the sequel, Hangzhou's representative enterprises involving automobile O2O as many as 5, there are car hire a quick taxi, there is to wash cars into the car after the service of the big market car point, a professional maintenance of the car ants and so on, connect the car with people, Service and people as well as people and people's automobile O2O industry is more and more huge.

It is not difficult to see that the car market has been more close to the user and the user has a sticky field, but from the frequency of purchase, high-frequency low-cost taxis, car washing and rental cars and other markets are already a red sea; low-frequency high prices of products such as new car purchase, second-hand cars have a certain market embryonic form, but the formation of scale also requires a certain amount of time; , agent, illegal handling and other online is not even the embryonic prototype has not yet, but the offline has a huge market supply and demand.

Automotive O2O, standard products and standard services are the pursuit of business entrepreneurs, users are also expected to be in an industry line from the purchase of cars, cars, car, replacement and other needs are fully satisfied. So, in the car O2O, the subdivision point is just cut to the means, and how to expand the business face and the audience and even improve the customer unit price, and the hardness of the product and service of the soft, are the future need to consider the place. In the billion-European network has issued the "Hangzhou" Matchmaking Economy Salon: O2O Three big matchmaking point, also mentions the merchant product end, the user experience end, the service craft end needs the correlation to form the industrial scale.

And for "Orange cattle violation of the housekeeper", at present, in violation of the agent, has done C-end users and B-end of the number of organizations and urban coverage of the leading, how to integrate offline demand, improve service standards, also Wang Jian has been considered things. At the 2014 China O2O New Business summit, the founder and CEO Wang Jian also accepted the invitation of billion-European network, will be with the participants of the various elite to explore the automotive market opportunities and trends.