Orange Door: Enterprise website construction cautious to use bidding keywords

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In search of the "Orange Hotel" appeared "Orange not as good as ordering orange Hotel" and link to the "xx hotel" words and links to rival websites, Orange Hotel recently Yahoo and its competitors to sue the Beijing Chaoyang Court. This event will be given to rival products or the name of the search keyword Black hat seo is a warning, the disgraceful control of the SEO approach will backfire.

What is the consequence of Black hat seo and black hat seo

Black Hat SEO refers to the use of some search engines do not recognize the SEO technology to illegally get a higher ranking of search engines, such as Link field, bridge page, transparent links and so on; Through these black hat seo, although get a certain ranking, but once the search engine found that the site will be search engine down the right or banned, once won the rankings, However, the user can no longer be able to search the Web site by searching engines.

Of course, how to determine your search engine technology is a white hat or black hat, for search engines whether there is a violation of the law, in fact this is difficult to determine (unless you are the pioneer of search engine algorithm, otherwise you never know whether it has exceeded the normal range of the algorithm); But the Guangzhou Jane American network consultant to think, in fact, whether it is a black hat SEO behavior, the key is not the search engine, but the user, if you are using to make users more convenient to find you, and the site itself has a point of interest, users like this site, then even if the search engine to determine that you are an unfriendly act of behavior, Shielding your site, users will still come up, this is the search engine can not stop.

Always remember that the Internet is transparent

You may use some special skills to win a search engine ranking advantage, but the user is discerning; never think that you win the search engine battle by winning the key words of your competitor. You need to remember one thing, where the user comes from, and why, if you can't give the site users the value of the application, you may get a very high traffic, but at the same time, also achieved a high jump rate. And your daily statistics site traffic, will always find everything is unfamiliar.

It is not uncommon for company names like Orange Hotels to be maliciously purchased as bidding keywords, the field has also found that an electronic mall in China to buy the name of the competitor as a key word, because the electronic mall is still very respectable, so the behavior is quite regrettable, and through the mail to inform its competitors, However, let the wild wry smile, the competitor is not like the Orange hotel to provoke the burden of public trust, in turn also bought the other side of the business name as a key word, so the evil cycle is not what the original wilderness.

But what the wild wants to say is, for the internet, although the audience is wider, liquidity is large, but the problem of trust in whatever situation is very important; Moreover, the Internet is transparent, you can not hide your behavior, so, the enterprise website builders, must remember, do not try to play the ball; A ball can also create a snowball storm.

Reprint please specify the Source: Guangzhou website construction expert MO Wild http://www.jmeii.com