Orchid Pavilion Set Potential net revenue for the quarter of 112.1 million U.S. dollars, an increase of 42.4%

Absrtact: March 9, the Orchid Pavilion Collection Potential (NYSE: LITB) Monday released the company as of December 31, 2014, the fourth quarter and the whole year without the audit earnings. The results showed that the net revenue of the pavilion was 112.1 million U.S. dollars, which grew by 42.4% in the last quarter.

March 9, the Orchid Pavilion Collection Potential (NYSE: LITB) Monday released the company as of December 31, 2014, the fourth quarter and the whole year without the audit earnings. According to the earnings, the net revenue of the pavilion was 112.1 million U.S. dollars, an increase of 42.4% in the quarter, and a net loss of $8.8 million to ordinary shareholders, a net loss of $5.6 million a year earlier.

Main results of the quarter:

--The net revenue for the pavilion was $112.1 million trillion, up 42.4% from a year earlier. Given the adverse effects of the 8 million dollar effect of the exchange rate factor, the net revenue from the pavilion will be $120.1 million trillion in the first quarter, not in accordance with U.S. general accounting standards.

--The total order of the Orchid Pavilion was 3.1 million, an increase of 53.9%. The number of shoppers in the quarter was 2.3 million, an increase of 45.7%.

--the ratio of sales and marketing expenditure to total revenue in the quarter was 25.7%, compared with 31.4% a year earlier.

--The total revenue of the Orchid Pavilion was 29.7%, compared with 20% in the third quarter of this year.

--The total revenue from repeat customers in the quarter was 44.2% of net revenue, compared with 37.3% in the previous quarter, and 41.1% in the preceding year.

According to the current stock repurchase project, the Pavilion has bought up 5.3 million US dollars of corporate American depository receipts in the quarter.

-Not in accordance with the United States General accounting standards, the Blue Pavilion set the last quarter net loss of 500,000 U.S. dollars, a year earlier net loss of 5.8 million U.S. dollars.

--not in accordance with the United States General accounting standards, Orchid Pavilion set in the last quarter of the United States depository Receipts in the U.S. certificate diluted loss of 0.01 U.S. dollars, a year ago, the United States depository receipts in a thin loss of 0.12 U.S. dollars.

Major achievements 2014:

--The net revenue for the pavilion was 382.4 million U.S. dollars in 2014, up 30.8% from the previous year.

--The total order of the Orchid Pavilion in 2014 was 9.7 million, an increase of 51.5%. The number of users who shopped in 2014 was 6.1 million, an increase of 42.5%.

--the ratio of sales and marketing expenditure to total revenue in 2014 was 27.5%, compared with 28.8% in the same period.

--Orchid Pavilion 2014 mobile revenue accounted for 26.8% of total revenue, compared with 17.8% a year earlier.

--The Orchid Pavilion 2014 revenue from repeat customers accounted for 41.8% of total net revenue, compared with 33.6% a year earlier.

According to the current stock repurchase project, the Pavilion has bought up 11 million US dollars of corporate American depository receipts in the quarter.

Financial analysis of Quarter four:

Orchid Pavilion Set Potential net revenue for the quarter of 112.1 million U.S. dollars, an increase of 42.4%. Given the adverse effects of the 8 million dollar effect of the exchange rate factor, the net revenue from the pavilion will be $120.1 million trillion in the first quarter, not in accordance with U.S. general accounting standards. Orchid Pavilion revenue growth in the last quarter, mainly thanks to the strong performance of apparel business, duplication of users and new user contributions to increase, as well as the promotion of mobile business contribution.

Orchid Pavilion Set the total number of orders for the quarter 3.1 million, an increase of 53.9%. The number of shopping users was 2.3 million, an increase of 45.7%. In the quarter, the total revenue from repeat customers accounted for 44.2% of net revenue, compared with 37.3% a year earlier. The total number of mobile orders in the last quarter accounted for 29.7% of orders, compared with 20% a year earlier.

Orchid Pavilion Set the trend of the last quarter apparel revenue of 41.7 million U.S. dollars, an increase of 97.7%. The percentage of total net revenue of clothing revenue in the quarter was 37.2%, accounting for 26.8% in the same period last year. Other commodity revenue for 70.4 million U.S. dollars, an increase of 22.2%.

By geographical Division, Europe is still the largest market for the Orchid Pavilion, the fourth quarter from the market revenue of 70.5 million U.S. dollars, an increase of 37.2%, accounting for 62.9% of total revenue.

The total revenue from North America in the quarter was 24.9 million U.S. dollars, up 90.1% from 22.2%. The quarter's revenue from other countries was $16.7 million trillion, up 17.2% per cent year-on-year. Accounting for 14.9% of total revenue.

The quarter's gross profit was $39.5 million trillion, up 28.4% from $30.8 million a year earlier. Orchid Pavilion Set the gross profit margin for the quarter of 35.2%, the same period last year 39.1%.

The total operating expenditure of the pavilion was $48.1 million trillion last quarter, at $36.9 million a year earlier.

The performance expenditure of the pavilion was $7.6 million in the quarter, compared with $4.7 million last year. The increase in the performance expenditure of the Orchid pavilion reflects mainly the growth of sales volume and the number of fulfilled orders. Performance for each order was $2.47 trillion, slightly above the 2.36 trillion dollars a year earlier, higher than the $2.38 trillion in the third quarter.

The quarter's sales and marketing expenditures were $28.8 million trillion, compared with $24.7 million a year earlier. Orchid Pavilion Set potential sales and marketing expenditure growth mainly reflects the company to expand customer base and market share of efforts. The total net revenue of the quarter was 25.7%, compared with 31.4% last year, and 25.9% in the third quarter. In the quarter, the sales and marketing expenses for each order were $9.4 trillion, compared with $12.4 a year earlier, with a quarter of $10.2 trillion.

The general and administrative expenses for the quarter were $11.7 million, compared with $7.5 million a year earlier. Orchid Pavilion The growth of general services and administrative expenditure mainly reflects the growth of business operations. In the quarter, general and administrative expenditures accounted for 10.4% of total net revenue, compared with 9.6% in the same period last year.

The pavilion was operating at a loss of $8.6 million trillion last quarter, while operating at a loss of $6.2 million a year earlier.

The net loss of the pavilion, which belonged to ordinary shareholders in the quarter, was $8.8 million, compared with a net loss of $5.6 million a year earlier. Orchid Pavilion Set potential for each share of the United States depository receipts in the last quarter of the loss of 0.18 U.S. dollars, a year earlier in the United States depository receipts diluted losses of 0.11 U.S. dollars.

Not in accordance with the United States General accounting standards, the Blue Pavilion set in the last quarter attributable to ordinary shareholders of the net loss of 500,000 U.S. dollars, compared with the net loss of 5.8 million U.S. dollars a year ago. Not in accordance with the United States General accounting standards, Orchid Pavilion set in the last quarter of the United States depository Receipts in the U.S. certificate diluted loss of 0.01 U.S. dollars, a year ago, the United States depository receipts in the deficit of 0.12 U.S. dollars.

2014 Financial Analysis:

Orchid Pavilion Set Potential 2014 net revenue of 382.4 million U.S. dollars, an increase of 30.8%.

Orchid Pavilion Set potential 2014 total orders for 9.7 million, an increase of 51.5%. The number of users who shopped in 2014 was 6.1 million, an increase of 42.5%. Orchid Pavilion 2014 revenue from repeat accounts accounts for 41.8% of total net revenue, up from 33.6% in the previous year, and mobile revenues accounted for 26.8% of total net revenue, up from 17.8% last year.

The 2014 gross profit of the pavilion was $145.3 million trillion, up 14.3% from 127.2 million trillion dollars in the same period last year. Orchid Pavilion Set Potential 2014 gross margin of 38%, the same period last year 43.5%.

The pavilion was operating at a loss of $30.7 million trillion in 2014 and operating at a loss of $5 million a year earlier.

The net loss of the pavilion, which belonged to ordinary shareholders in 2014, was $30 million, compared with a net loss of $6.4 million a year earlier. Orchid Pavilion Set potential 2014 per share of the United States depository receipts diluted loss of 0.61 U.S. dollars, a year ago, the United States depository receipts in a thin loss of 0.18 U.S. dollars.

Not in accordance with the United States General accounting standards, the Orchid Pavilion in 2014 attributable to ordinary shareholders of the net loss of 20.2 million U.S. dollars, compared with the net loss of 1.2 million U.S. dollars a year ago. Not in accordance with the United States General accounting standards, Orchid Pavilion 2014 per share of the United States depository Receipts diluted loss of 0.39 U.S. dollars, a year earlier in the United States depository receipts of the loss of a thin 0.08 U.S. dollars.

As at December 31, 2014, the total cash and cash equivalents, fixed-term deposits and restricted-use cash holdings of the Pavilion were USD 83.4 million, together with USD 1.71 per share of US depository receipts.

Performance Outlook:

Orchid Pavilion is expected, the company's first quarter of 2015 net revenue will be 89 million U.S. dollars to 91 million U.S. dollars, year-on-year growth of 9% to 12%. The above expectations reflect the present and preliminary view of the Orchid Pavilion, which may change in the future.