Orchid Pavilion has been operating loss for 4 consecutive quarters

Absrtact: Orchid Pavilion Collection Potential (NYSE:LITB) released its earnings today. According to the results, the second quarter of LAN pavilion revenue 89.8 million U.S. dollars, an increase of 24.3%, a net loss of 5.7 million U.S. dollars, and a net loss of 40,000 U.S. dollars a year earlier. Orchid Pavilion Set potential operating loss of 6.3 million dollars in the second quarter, which is

Orchid Pavilion Collection Potential (NYSE:LITB) released its earnings today. According to the results, the second quarter of LAN pavilion revenue 89.8 million U.S. dollars, an increase of 24.3%, a net loss of 5.7 million U.S. dollars, and a net loss of 40,000 U.S. dollars a year earlier.

Orchid Pavilion Set potential operating loss of 6.3 million U.S. dollars in the second quarter, this is the Orchid Pavilion has been listed in the fourth consecutive quarterly operating losses.

Orchid Pavilion Set the total number of orders for the second quarter is 2.2 million, an increase of 52.4%. The number of mobile orders accounted for 28.2%, compared with 16.8% in the same period last year. Revenue from repeat accounts accounted for 40.4% of total net revenue, compared with 32.5% a year earlier.

Orchid Pavilion Q2 revenue 89.8 million U.S. dollars rose 24.3%

Orchid Pavilion Set Potential net revenue for the second quarter of 89.8 million U.S. dollars, an increase of 24.3%. Orchid Pavilion Set potential revenue growth is mainly due to the strong performance of apparel business, as well as the promotion of mobile business contribution.

Orchid Pavilion Set the total number of orders for the second quarter is 2.2 million, an increase of 52.4%. The number of shopping users was 1.7 million, an increase of 44.2%. Revenue from repeat accounts accounted for 40.4% of total net revenue, compared with 32.5% a year earlier. Orchid Pavilion Set the number of mobile orders in the second quarter accounted for 28.2% of the total order, while the same period last year accounted for 16.8%.

Orchid Pavilion in the second quarter of the trend of clothing revenue for 35.4 million U.S. dollars, an increase of 43.5%. Clothing revenues accounted for 39.5% of total net revenue, compared with 34.2% a year earlier. Electronics and other commodity revenues of 54.4 million U.S. dollars, an increase of 14.3%.

By geographical Division, Europe is still the largest market for Orchid Pavilion, from the market revenue of 55.4 million U.S. dollars, an increase of 25.7% year-on-year, accounting for 61.7% of total revenue. Revenue from North America was 20 million U.S. dollars, up 40% from a year earlier, accounting for 22.3% of total revenue. Revenue from other countries was $14.4 million trillion, up 3.7% per cent year-on-year. Accounting for 16% of total revenue.

Orchid Pavilion Q2 cost 54.27 million US dollars year-on-year increase 39%

The second-quarter cost of the pavilion was $54.27 million, an increase of 39% in the previous quarter and a 14% increase over a year earlier.

Orchid Pavilion Q2 Gross margin 35.49 million USD gross profit margin 40%

The pavilion set a margin of $35.49 million trillion in the second quarter, up 6.8% from $33.2 million a year earlier. The Blue Pavilion's gross profit margin was 40% in the second quarter, down 1% from the previous quarter, down 6% from a year earlier.

Orchid Pavilion Q2 cost 41.8 million US dollars year-on-year increase 30%

The pavilion was set to cost $41.85 million in the second quarter, down 1% from 42.3 million in the previous quarter, up 30% from a year earlier. The second quarter of the pavilion's sales and marketing spending was $24.8 million trillion, compared with $19.6 million a year earlier.

Orchid Pavilion Set potential sales and marketing expenditure growth mainly reflects the company to expand customer base and market share of efforts. Orchid Pavilion Sales and marketing spending in the third quarter accounted for 27.7% of total net revenue, compared with 27.1% in the same period last year.

Orchid Pavilion Set potential for the second quarter of the general and administrative expenditure of 11.5 million U.S. dollars, the same period last year, 8.8 million U.S. dollars. In the first quarter, general and administrative expenditures accounted for 12.9% of net revenue, compared with 12.2% in the same period last year.

Orchid Pavilion Q2 Operating loss of $6.3 million a year ago is positive

The Blue Pavilion set was operating at a loss of $6.3 million in the second quarter, while operating at a profit of $1.1 million a year earlier. In the second quarter, the Orchid Pavilion's operating profit margin was 7%, down 8% from a year earlier.

Lan Ting Q2 net deficit 5.7 million USD 4 consecutive quarterly losses

The net loss was $5.7 million in the second quarter, compared with a net loss of $40,000 a year earlier. Orchid Pavilion Set Potential has been operating for 4 consecutive quarterly losses.

As of June 30, 2014, the total amount of cash, cash equivalents, term deposits and restricted cash holdings held by the pavilion was $95.8 million, and as at March 31, 2014, it was $99.7 million.