Orchid Pavilion Investment highlights start to fade

Pugo in http://www.aliyun.com/zixun/aggregation/35081.html "> Orchid Pavilion soon after the listing has written an article entitled" Chinese Foreign Trade: look very beautiful! Article (Reply number "3" can be viewed), the Hong Kong listing of the Hongkong Yi Bao (Foreign trade, DX is the main business) as an example to explain the foreign trade is not a good point of view: In the overall profit margin and profitability of the whole trend of the decline in the environment, the European and American markets mature, and emerging markets are difficult to develop, foreign trade ......

LightInTheBox translated into Orchid Pavilion set potential, this name always let people think of Wang Xizhi's "Orchid Pavilion set Preface", there is a kind of classical feelings; This very classical Chinese company has a very fashionable slogan: One World one price and listed in the U.S. in June! Now go to the tangle of Orchid Pavilion set potential listed behind the reason has no meaning, but it can be sure that there is a capital side vigorously behind the promotion; In the absence of obvious positive circumstances, the Orchid Pavilion set potential after the listing of stock prices to maintain a trend, capital in the back is very uneasy. But dust to dust, soil return to the soil, naked swimming sooner or later when ashore; Orchid Pavilion set potential 2013q2 earnings, its share price immediately fell to 40%, one night back two months ago.

Pugo with not less than 10 reporters have expressed the view of the Orchid Pavilion is not optimistic, but still extremely insistent. As for the reasons for not optimistic, in addition to their own time to do foreign trade experience can be as subjective experience, Pugo deliberately reopened Orchid Pavilion set potential road performance PPT, to mention the "good" and "investment highlights" to do the analysis.

Orchid Pavilion is known as China's largest foreign trade web site, highlighting the status of their own lake boss. From the actual point of view, this statement is not empty. 2012 Orchid Pavilion Set potential revenue of 200 million U.S. dollars, the same period DX revenue of about HK $1.3 billion, orchid Pavilion set potential to maintain a certain advantage, other peers such as Milan Network, Tai Long network, blazing Ang and orchid Pavilion set potential gap is greater. Industry leader's position on the Orchid Pavilion is a good, but because the advantages are not obvious, plus the Orchid Pavilion is also a small size, this leading good discount; and, DX listed after the general performance, on the Orchid Pavilion set potential is a certain negative effect.

2012 revenue of 200 million U.S. dollars, year-on-year growth of 72%, and the fourth quarter of 2012 began to profit, at that time the overall impression of the performance of the Orchid Pavilion is thriving. But conspiracy theorists will wonder how much of this "pretty" decoration is, of course, the appropriate regulation of the financial data for the quarter is nothing wrong; but 2013q1 continue to Qi's revenue in 2013Q2 finally difficult to continue to increase, and the expected 2013Q3 revenue will not have a quarter-on-quarter growth; turn back, The beautiful growth curve before the listing of the Orchid Pavilion is really worth philosophically.

LAN Pavilion set the five major investment highlights, are the global network to buy opportunities, to bring unique value to users, supply chain innovation, large data support business tools, experienced management team. The 1th global online retail market is broad, this is true, but this is not directly related to the Orchid Pavilion, because the online retail market in front of a qualifier "Cross-border", this market will be too much, if the addition of "Cross-border business", the market will be smaller.

The second big investment bright spot is that the Orchid Pavilion set potential energy brings the user value, this is questionable. Generally speaking, the reason that the consumer buys a net is three points: convenient, cheap, buy scarce commodity. As a result of international transport, Orchid Pavilion set potential in the convenience of no any advantage, and the Orchid Pavilion set potential to sell goods are more common, almost no scarcity (Pugo in order to buy Google's Nexus 4, to find a network of purchasing); The only value that can be offered to the user is cheap. This led to the result is the Orchid Pavilion set potential users of the wire, no loyalty, repeat the purchase rate is low; Orchid Pavilion set potential needs to invest in high marketing costs, to constantly introduce enough new users to maintain growth.

The third big investment bright spot is the Orchid Pavilion set potential supply chain innovation, this and the Orchid Pavilion collection potential often propaganda "the Chinese seller and the foreign buyer direct docking, eliminates the Chinese exporter, the foreign importer, the foreign wholesaler and so on link" is the same meaning. There is no denying that the Orchid Pavilion has indeed made the business chain shorter, but whether the chain has become more efficient is still open to discussion. Traditional foreign trade is a large number of container-type exports, although time-consuming, but the volume of production and transport cost savings, orchid Pavilion set potential to reduce the advantages of intermediate links are offset to some extent; now the price of some Chinese goods sold in Europe and America is even cheaper than at home. Now some of the domestic foreign trade to take in the main market to establish warehousing measures to shorten the delivery time and reduce transport costs, such operations have a certain policy risk, this point to discuss later.

The fourth-largest investment highlight of the pavilion is the operation under large data support, which can only explain that the concept of big data is very hot and very good, just apply it anyway. Orchid Pavilion Set potential in SEO, SEM has done a good job, and its website template is also the foreign trade of the Web site to imitate the object, but the overall technical content and large data of orchid Pavilion is really not a lot of relationship. The fifth-largest two points of the Orchid Pavilion is its experienced management team, this is a plus factor, but Gao management team doing this relative to the work of silk, from the income point of view than do something else, Pugo very concerned about the possibility of the group after the Orchid Pavilion adjustment.

This write down, Pugo really can't find out orchid pavilion set potential has much bright spot or advantage, to its future development prospects more and more not optimistic. Orchid Pavilion Set Potential 2013q2 Although there is no quarter-on-quarter growth, but it maintained a profitable state; 2013q3 and Q4, their growth slowed sharply to a certainty, and once from the profit to the deficit, then its share price will fall below the IPO prices into a slump. Therefore, the Orchid Pavilion set potential regardless of zaguomaitie or tighten the belt to live, the next few quarters must hold the "profit" this body character.

"Today recommended" micro-Bulletin (Weibanbao), good article like gold, never fade because of time, but more precious. High-quality reading, from the "micro-bulletin" began. The newspaper's focus on the industry's topic and current topics of interest in the urban poor peasant, is really commuting, and other people, table, clerical must jiapin.

Universal Society (Puji-she) by the Huang (current product network research Director) and Zhang Junxiang Two people to maintain, directly reproduced popular social articles, please respect the original, be sure to indicate "author Huang, partner of product network, micro-Credit: Universal Society (PUJI-SHE)".