Orchid Pavilion Set potential Guo Disease: customer satisfaction is the ultimate touchstone

Absrtact: May 12 News, Guo, chairman and chief executive officer of LAN Pavilion, a cross-border online retail enterprise, said that China's Cross-border electric Shangzheng has come to a very important inflection point and will undergo an integrated process in the coming period, in which a group of foreign trade companies will die

On May 12, Guo, chairman and chief executive officer of the Cross-border online retail business, said that China's Cross-border electric Shangzheng had come to a very important inflection point and would undergo an integrated process in the coming period, with a group of foreign trade companies dying. And in this shuffle process, Guo to disease think, can do the following three points of foreign trade can survive.

Guo, Chairman and CEO of Orchid Pavilion

First of all, people who care most about their users survive. Guo went to the disease that customer satisfaction is the ultimate touchstone.

Second, active innovators will survive, and passive regulators won't survive. Guo went to the disease pointed out that foreign trade to foresee the future of the arrival of the initiative to meet it, to continue to innovate. And this innovation includes "see Innovation" and "Invisible innovation". "See the innovation in the user experience, may not be invisible to the innovation in your product quality management, logistics system building, supply chain optimization and so on." ”

Again, people who can get more resources can win. Guo said that resources for the development of enterprises is a very important factor, many things are the results of the derivation of resources. He believes that the Orchid Pavilion as the first in the industry in the United States listed companies, accounting for 300 million U.S. dollars, at this stage is a good advantage.

At the same time, Guo went to the disease also pointed out that the Cross-border electricity business industry will not have only one winner. Because the market is too big, he believes there will be many winners in the market.

"In the past, there was a ridiculous phenomenon in China's cross-border electricity dealers: Many of the goods that China sells overseas through the Internet may not be China's best goods, but probably the cheapest." When we face the huge overseas consumer market, we only sell some of the best value for money overseas, but we don't sell the best things to the most mainstream consumers overseas. Guo to blunt, traditional foreign trade will be China's best products to go overseas, in the field of cross-border electricity is not effectively inherited.

Guo went on to think that only the protection of intellectual property rights, and the quality of products to ensure that China's cross-border electricity dealers in all parts of the world are welcomed by the local. "Not only is it popular with local consumers, but it is also welcomed by local government and local industry associations." I think it's important to get out of China, but it may be more important to get out of China. ”

In response to the recent partial cross-border business workers layoffs, sales rumors, Guo went to the disease, China's cross-border electricity will usher in the shuffle period is a good time period, can promote the industry to change the situation above (only to sell cheap to overseas "cock silk"). Guo to disease prediction, shuffle, the industry will form more orderly competition. In the end there will be several big platforms emerging, and the largest one or two foreign trade companies may also become platforms. But after the third place, foreign trade will be difficult to transform into a platform, because the market does not need so many platforms.

At the same time, the original platform will also be differentiated. "For example, some platforms on the merchant's threshold is lower, the intellectual property rights and product quality may not be concerned about, and some platforms are conversely." This will also lead to the diversion of foreign trade and consumer diversion. Even in different countries, different platforms have the same advantages. Guo to disease to billion power network said.

"In fact, the domestic electrical business has also experienced such a process, recall a few years ago from Taobao to the change of the cat, is the same truth, but also from the best cost-effective to slowly move to better goods, I think the foreign trade electric business to this day." This is an unavoidable process, which can be said to be a general business law. Guo went to the disease to say.