Orchid Pavilion to buy social networking site in Seattle, US Ador

As a foreign-oriented company, the Orchid Pavilion recently acquired Ador, a social-networking network based in Seattle, USA, and set up its first office in the United States. Orchid Pavilion CEO Guo to communicate with the media, said the acquisition of the most important significance is the introduction of Ador Two U.S. executives, in his opinion, the most important point of internationalization of Chinese companies is to forget that they are Chinese companies.

Introducing US executives through acquisitions

LAN Pavilion did not disclose the acquisition of the transaction amount, Ador company Ceomark Stablingas will serve as LAN Pavilion President, co-CEO Quinten Shay will become Blue Pavilion senior vice president.

In fact, Guo went to the disease and mark and Quinten is an old acquaintance, three people also have worked in the Amazon background. Before joining Ador in 2011, Mark had been working in the Amazon and reporting directly to Amazon CEO Bezos. 2004 Mark led the acquisition of excellence in Beijing, Guo went to an internship just in the Amazon, and is the only Chinese acquisition team.

But in the past 10 years Guo has not had much contact with Mark, "Sometimes it is a kind of fate, mark through the acquisition of outstanding projects and China, I know he left the Amazon, and his understanding of the electrical business and leadership is very rare, we have a very pleasant chat in Seattle, and finally reached a deal. ”

Quinten is also a senior Amazon executive, not only as the general manager of the Amazon, but also in the Amazon globalization has run a lot of places, by Guo to assess as "a wizard."

Guo went to the disease frankly, the acquisition of the Ador is mainly to introduce the two executives, Mark and Quinten will be in the future of the main focus on the Orchid Pavilion side, and will help Orchid Pavilion opened the first office in the United States. The two executives will help Orchid Pavilion build a U.S. warehouse, bring goods closer to consumers, and help orchid Pavilion optimize the allocation of resources in the global context, such as hiring the cheapest talent.

Of course, as a social power ador will continue to develop independently, but also with the Orchid Pavilion business integration exploration, such as on the LAN pavilion platform through social applications to add more stickiness. In addition, in search marketing to put a lot of cost of Orchid Pavilion also saw the price rise, in how to obtain high-quality flow of methods, LAN Pavilion and Ador team have a lot of discussion.

These measures are also seen as a measure to boost the performance of Orchid Pavilion. For example, the outside world has always thought that the marketing cost of Orchid Pavilion is too big, the human cost has been rising, and the performance has slowed. In particular, last August, after the Orchid Pavilion released its earnings, not expected, not only the share price plunged more than 40%, but also by the U.S. Lawyers class action. After announcing the acquisition of ADOR into international executives, the capital markets also passed a rally of 20%.

Forget that you are a Chinese company

In all Chinese Internet companies, LAN Pavilion has become a very international company, such as the English-language interface, initially for overseas markets, Chinese users do not have the means to shop from above. And in the Orchid Pavilion Company Walk a circle, where visible blond foreign staff, orchid Pavilion also through part-time public financing way recruit nearly hundred countries service personnel, and Orchid Pavilion executives were Guo to go to Wall Street to learn English.

Even so Guo's disease still thinks internationalization is difficult. "Such as the introduction of Mark and Quinten, we need to create a mailbox, but found that we use Tencent mailbox, and no Chinese interface." And we have to consider whether the annual meeting is for simultaneous interpretation. Guo said, "When you are going global, every pore and cell you used to be accustomed to is internationalized, and there are cultural differences." ”

Guo went to the disease that the most important point of internationalization is to forget that they are Chinese companies.

He gave an example of a one-month visit to Seattle and Ador staff, when he asked the American staff to guess which country the director of the Junior School was from, many of whom were American directors or Indian directors, and few guessed that Chinese director Ang Lee. "As long as you grasp human nature and aesthetics, the movie will look good, and from which country is not important." Orchid Pavilion is to do in the Internet company Ang Lee, but not the obvious Chinese brand of Jackie Chan. ”

Guo went to the disease also talked about the outside of the Orchid Pavilion Performance Challenge, he thought there are many misunderstandings. "Orchid Pavilion today is just a child, can not be children today's every move to speculate 20 years after the success, we are a very ambitious company, there is no doubt about it." ”

For the future of Orchid Pavilion Development, Guo's summary of the disease is faster internationalization, in which mobile strategy priority, electricity quotient and community content to interact.

On the mobile side, Guo went on to say that the most important aspect is innovation, at present, Orchid Pavilion has launched an interactive function of the Marriage program app "Intime", and how to have a better idea Guo went to the disease and two international executives to discuss, "mobile internet cake is very large, we will continue to pay attention to But how to eat a happy mouthful is a difficult problem. ”