Organize the marketing plan of the common website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

I. Promotion PURPOSE

At this stage, the flow of the Web site traffic is relatively low, there is no traffic volume, and in the pursuit of traffic at the same time, we have to find ways to capture customers from the flow, to carry out targeted marketing means to improve the site order conversion rate. In the early days of the site operation, the number of registered users and user experience is undoubtedly the most concern of all commercial websites.

Ii. What kind of marketing approach is used?

The network marketing means used by the consumer mall are many, media advertisement, Alliance advertisement, CPS, QQ group promotion, third party website Cooperation promotion, mail marketing, micro-blogging hype ...

The popularity of the site itself and the uncertainty of the user community, if the use of a large advertising program, it does have a certain effect on the flow, but can not grasp the target customer groups, nor to facilitate the volume of orders, cost-effective relatively low recommended use (the site must have advertising in the medium term).

e-mail Marketing is a more reasonable means of promotion at this stage, but also many common types of Web site marketing strategy. But in the traditional mail marketing, for our often received ad mail (EDM), has been habitually deleted or treated as spam. So here we have to make some necessary adjustments.

III. Mail Marketing Strategy

1, the target mailbox type:

Only collect QQ active users email address, for portal mail (such as 126, 163, Sina, etc.) directly give up.

A. Portal mail address There are many problems, such as the difficulty of collection, the deletion of human being, and the weak pertinence.

B. While QQ active user email address collection has a regular, and QQ mailbox Instant mail Reminder function is to provide convenience for mail marketing, even if not online users, can also receive the message, the first login reminder, the following figure. Click to view the probability is higher.

2, Target Mail collection

According to our target customer group collection, let the collected email address meet the following conditions: Age: 23-30 years old, gender: female. According to the national region to collect, and finally form our own mailbox database.

3. Mail Marketing Theme

For each mail marketing, the production of different promotional themes, the promotion of the theme is: Autumn Pack 50 percent discount, registration is returned 20 Yuan Cash coupons (general Store)

Iv. preparatory work

1, the website product publicity pictures need to be updated, all change into autumn outfit propaganda copy material;

2, the production of bulk mail template, EDM design draft;

3, the purchase of bulk mail software;

4, alone to pull a telecommunications broadband;

5, collect the target group mailing address.

About the mass mailing software, in order to avoid the existence of advertising suspicion, this article does not recommend any version of the mass software, if necessary, Baidu go. This article by Euche Basha (www.chicbaza.com) in the A5 webmaster network starting, if reproduced, please keep the original website.