Oriental CJ: Do not fight the price war with the electric dealer

"The company's core business is still in the television, but under the pressure of the Internet electricity dealers, to seek a certain change." "December 21, in the 2012 second http://www.aliyun.com/zixun/aggregation/7976.html > Online Shopping industry Development Forum", Shanghai Oriental CJ Business Co., Ltd. (hereinafter referred to as "Oriental CJ") New media director Yu Sheng said.

Oriental CJ through the Oriental shopping channels, OCJ.com.cn website, etc. to carry out home shopping. According to the Oriental CJ data, 2012 sales of nearly 7.5 billion yuan, of which nearly 5 billion TV shopping, the internet nearly 2 billion yuan.

Yu Sheng said that the Oriental CJ to build television, web sites and mobile phone clients, including the "full platform" model, while in the transition will not play a "price war."

According to Oriental CJ, since 2004, Oriental CJ Sales growth rate of 70%, but this year's 7.5 billion yuan sales compared to last year's 6 billion yuan, growth is not fast.

"This is partly because of the impact of the Internet electricity business," he said. "Yu Sheng to the Morning Post reporter example, before the digital products for television shopping, the main push products, peak, sales can reach 40% of the total sales, but after the rise of internet power, digital products sales share all the way down, now only accounted for 5% of total sales."

Oriental CJ not agree with the view that TV shopping is hit by the big impact, Oriental CJ Managing director Jinxing to the Morning Post reporter said, its advantage product and the target customer and the electric quotient difference, the television shopping main home life product, fashionable product and so on, these all contribute to the television shopping in the retail market to gain the

Oriental CJ provided the data showed that its TV shopping members 5 million, the average age of 45 years, of which the monthly active user is 550,000, the monthly purchasing power of 1100 yuan, this and the network to buy people with low coincidence degree.