Oriental Humane, dismiss all staff, announce closing

At the beginning of the new year, the industry came to a news: the capital of the famous local advertising company-Oriental humane to dismiss all employees, announced the door closed. Oriental Humane is an important FAW-Volkswagen agents, has been, Magotan, Jetta, Audi and other models of some advertising, public relations agent by the Oriental Humane Master, here is also Beijing Automotive Marketing Communications Circle of talent one of the focus. Before and after 2012, Yang Lion group once and Oriental humane negotiations, price value of about 3.4 billion yuan, but then the two sides did not reach a final agreement, Oriental Humane to the final valuation dissatisfaction. According to rumors, the highest peak around 2011, the Eastern Humane annual turnover of 200 million yuan, a substantial profit. At the end of last year, FAW Volkswagen decided to withdraw the advertising and PR agency granted to Dongfangrende, and most of the business turned to DMG. By this blow, Oriental Humane has to usher in the fate of the door. At the end of February, Oriental humane to all staff after the severance pay, quickly shut down, the speed of their operations to the industry many senior people are surprised. Industry experts analysis, a single customer structure, resulting in the collapse of the Oriental humane.