Oriental TV "I for the Entrepreneurial Mania": The network security industry is favored

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Every Monday to Friday 11 o'clock in the evening will be on the Oriental TV broadcast "I am the Entrepreneurial mania", I probably at least saw two-thirds of them. In fact, compared to the "win in China", the program's input, the level of contestants and the reputation of the judges are many, after all, this program is for young people (college students or younger than 30 years old) entrepreneurs to provide angel funds, so small handwriting, small investment is also normal.

Speaking of this episode today, the last three contestants are the following:

Participant A's project, a training organization focused on the network security industry. The target user should be the relevant person in charge of Enterprise (IT department), enterprises and Institutions (information Center), improve their network security ability, and better serve their own units. This is my summary for him, should be more accurate, in fact, he did not do it concisely. The market demand for this project must be there, and it's really big. Network security industry is the latest rise in recent years, the talent gap is relatively large, many related practitioners do not have a wealth of experience and sufficient knowledge, once encountered problems and can not be timely to do the right response, which will cause immeasurable losses to enterprises and institutions. The problem with this project is whether or not the training organization has enough actual combat experience, because the user does not need only the theoretical layer of things. There are too many experts in the network security industry, they all work for a product or integrated services company, they are kill in the front-line, real contact with users, to understand the current trend is the most users in the user room to understand the user. The user receives the free training of such expert every day, communicates with it. is the training institution as big as it is supposed to be? That's a problem. In other words, users can always find a better understanding than a company experts to do free training and communication, and they will be for the problem to make a solution, and can be finally implemented. This is what a complete solution provider can do, and the training institutions seem to survive in the cracks.

Participant B's project, corporate Internet behavior management software provider. As a matter of fact, I had just heard about his project and it was a shock, because I knew the point better. I have trained many large foreign enterprises and government agencies, provided solutions, and even followed the engineers to the customer's room for demonstrations and debugging. The market for Project B is also very large and is a promising direction for the next few years. But the problem is that the competition is too strong, foreign websense is the world's most recognized Web page filter (product name is not the same, function similar) products, domestic network Kang, North source or deeply convinced, etc., are more localized online behavior management products, I've even been in touch with the functions developed specifically for the Pentagon and its abnormal terminal security software (the concept of no Internet behavior management abroad), and contestants b how to compete with them. In fact, the main competition with several domestic brands, according to B, they want to provide very cheap products, the owner of a day to save a box of lunch money can be enough. It looks like their target users are in small businesses and the price is low. Let me analyze: for example, the terminal of an enterprise has 100 to 200 points, this scale let the domestic few peers have enough desire to win, if this enterprise less than 100 points, that is dozens of or even more than 10 computers, then it is suitable for B to conquer. But there is very little profit, you think, the size of the business owners will be willing to spend how much money in monitoring and control staff to the Internet, and then back to calculate the cost of B, development, sales and so on, I think the profit margin is very low. In addition, the domestic similar software is also a dime, waiting to be bargain bar.

Participant C's project, is a mother and child website, estimated most of the Internet industry people have not heard. His project is easier to elaborate: it's the community of E-commerce, the community, and then selling things. But they don't have to sell their products themselves, but let them shop on their website. The situation of the project is so, nothing special, even their website in the FF under the confusion, coarse a look is also relatively rotten products. But participants C said their sales were 7 million from January 09 to August, mainly advertising revenue. Can you do that?

This article is mainly about the first two projects, first of all, I have a better understanding, followed by the real market potential. Participant C's Project I will not elaborate, we look at the site is probably all understand, and there is nothing to say. Interestingly, the winner of this game was the player C. More interestingly, he thought Angel investors gave him 500,000 per cent of the 0.1%. As a result, the angel naturally flew away.

Original Starting in my blog: lennyhan.cn, welcome you to exchange.