Origin CAI The real arrival of Weibo marketing era

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June 2010 's hottest celebrity microblog is the king of the webmaster-Cai and former CCTV producer, excellent Rice network editor-in-chief-Wang.

Cai Weibo address: Http://t.sina.com.cn/caiwensheng

Wang Weibo address: Http://t.sina.com.cn/wanglifen

Cai in early June (1st) Weibo: "This morning I hair Weibo, fans more than 10,000 of the personal webmaster can find me to the ipad." The condition details are as follows: The first is that the fans reach 10,000 of the time for me to send that Weibo time, one o'clock in the morning. Second, must be a real personal webmaster. Third, please meet the requirements of the webmaster in the afternoon before one o'clock, give me a mailbox, cws@4399.com, send your Sina Weibo account number, website name, mailing address telephone. Thanks, it's out of date. ”;

June mid-June (19th) hair microblogging: "Today's Dragon Boat Festival, in order to thank Bo friends for their support, with the World Cup and you interact." You can guess the final four strong rankings of the World Cup. One, just comment on my microblog, write the four-strong order, as an example: 1 Argentina, 2 Germany, 3 Brazil, 4 England. And forward to your own microblog showings. Two, 72 hours from now to resume effective. will be the first response time to calculate the first 32 guesses, send out 32 iPhone4 ";

Wang in late June (24th) 100 days on the line of fine rice microblogging: "Today is the line of excellent rice online 100 days, the newborn baby in the attention of everyone to thrive." To thank you for your support, I launched a "Guess video, win the iphone" campaign, forward my microblog and write down the title of your favorite YouTube video, and have a chance to get an iphone from your network. Look forward to your participation. "

Cai with the so-called value of nearly 400,000 of the 32 iPhone4 and 16 of the ipad is the tens of thousands of owners and fans of the enthusiastic pursuit of a short period of time, micro-bo forwarding, comments near 50,000, fan group members of the net 30,000, 4399 exposure nearly 3 million times, Cai personal marketing to reach another peak. According to Sina Weibo statistical tools to detect, in fact, can finally get Cai wins iPhone4 the chance of a little, Cai wins in essence to nearly "0 cost" through "Micro bo Marketing" Promotion 4399, also for the construction from the media lay the foundation.

Wang "Weibo marketing" directly brings the tens of thousands of users of the forwarding, tens of thousands of users of the hottest video quiz comments, indirectly to promote the network related video clicks Surge, partners and advertisers rushed, excellent meter network has again become the mainstream media has been reporting the focus .... The above two cases, "micro-bo Marketing" its huge marketing value can be seen, Cai and Wang are celebrities, they are public figures, their micro-bo only so influential, "micro-bo Marketing" operation can play so much more than expected benign publicity effect.

Comment on: Both network n more marketing tactics, Cai win the first play Weibo marketing marks the real advent of the microblogging marketing era, Cai use "Weibo marketing" to try to build from the media, for commercial promotion; Wang with "Weibo marketing" to allow more people to understand the network, their marketing goal is clearly achieved. After they believe that more individuals and institutions will gradually join the "microblogging marketing" camp, "microblogging marketing" boom era will soon come.

PS: In the major portals of the micro-blog We are looking at celebrities, stars of micro-blog, their microblog often has a huge number of visits and popularity, their micro-blog on the words, on-site records, hair feeling, bask in mood and so often can bring a huge amount of browsing, reprint volume, comments, micro Bo This "a stone stirred thousand layers of waves" The dissemination of the characteristics of the star effect of the spread has a high value, so many celebrities will be the microblogging has an extraordinary enthusiasm, the maintenance of their own micro-blog is tireless, fun.

Extension: Weibo is the abbreviation of micro-blogging (microblog), the earliest and most famous microblogging is the United States Twitter, public data show: As of January 2010, Twitter has 75 million registered users. China's first launch microblogging service portal is Sina-August 2009 launched the "Sina Weibo" beta version, followed by Sohu, NetEase, QQ, Phoenix and other portals, and news, Zhongguancun, SouFun and other professional network media, the Internet, Xinhua and other government network media have launched micro-blog, So far as the micro-blog as a mainstream portal of the iconic configuration, but also gradually entered the mainstream Chinese people's vision of the Internet. Have hundreds of thousands of webmaster user group sing, also put the introduction of Micro Bo Build station system, Micro Bo microblog become tens of millions of Web site standard configuration is just within reach.