Original article can also cause the site down right

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To do site optimization, content construction is always the focus, especially in the early stage of the new station needs a lot of unique articles to enrich the site. The author recently in the optimization of a high-temperature adhesive chemical products, unexpectedly once again fell on the original article above, what is this situation?

First, for original and original should be cautious

Search engines like the unique content, so the large network of editors on the key to write a large number of original articles, the beginning of the middle end of the layout of a few keywords or related words, the article titile embedded keywords, and then use the anchor text a point on everything. Most of the time, the editor to write updates to the SME station article is to please search engine, for original and original, but the author to say, if your original thinking is wrong, when this article accumulated to a certain extent, a little careless will fall right. The following figure I a chemical product class website news list.

From the above figure can be seen, although the author of the new station articles are around the "High-temperature adhesive" and "High-temperature sealant" and launched, and the article page is also used fervent bold these two keywords, but the search engine through the elimination of noise and other series of algorithms sorted out the combination of words, you can very clearly understand the theme of the page, To judge the site's cheating.

The picture above is a general article on the chemical website of the author, the article is really in line with the page optimization specification, in the front of the article, the central tail are inserted in the keyword High-temperature glue, and the thick anchor text highlighting the theme of the page. But as soon as we see it, we know that the theme of the webpage is not the product, but the log of the site. When a website, especially the new station, such an article accumulated to a certain extent, the damage to the site is quite large. The typical situation is that the author has a car product category site, the early articles are very few, but basically around the product installation, use, cost, price and other links to write a large number of articles. But then the company's director to enrich the content of the site, editing a large number of writing a lot of marketing-oriented articles, such as "XXX Marketing Trends", "XXX manufacturers How to" and so on, when a Web site is covered by this article, the keyword ranking of violent fluctuations on the very normal.

Ii. how to write original articles in optimization

Internet companies, the most annoying is the editor, especially when people are tense. such as the morning just for a medical product writing articles, the afternoon has to give a chemical class and the unpopular mechanical products to write articles. Generally, the quality of Web site editors is a big problem when they can barely reach the standard in quantity. How to solve the poor quality of the original articles of the site, the author is doing so.

1, understanding of products and services

Only a more thorough understanding of the product, to write a high-quality article. such as the author in taking over this high glue chemical station, from the relevant encyclopedia entry, competitor website, news and other places to start, the product to understand a deep, write chemical articles on the more convenient.

2. Rational utilization of network resources

Questions and answers platform, product evaluation, library platform and micro-BO platform and the product has the intersection of the topic, are the original article the biggest raw material.

3, he mountain stone can attack jade

Learn from competitors and related news to write similar articles.

Website article construction, especially the new station content construction when the first priority. The author suggested that the site optimization personnel in writing these articles, must not like the author, temporarily lax, wrote a large number of embedded keywords, although the actual content is very far from the article, when these articles occupy most of the site theme, the site keyword ranking impact is negative. The author's suggestion is that it is better not to update it than to fill in the low quality irrelevant articles. But the article content, may revolve around the product or the service price, the use method, the attention matter and so on many factors to write.

Original article is also a double-edged sword, we are doing to optimize the content should always be cautious, to avoid repeating the author's mistakes. Original article, only put the user in the first place, while taking into account the search engine, is good content.

Article by High-temperature adhesive www.gwjsl.com Original, reproduced please indicate the source, thanks.

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