Original brand designer economic growth outbreak

Abstract: More and more original designer brand began to flee Taobao, Jingdong such a massive flow of people's online platform, of course, this escape is not entirely abandoned, closing, but no longer Taobao and other online shops as the business of the top priority. Yoho! Vice President Shang

More and more original designer brand began to "escape" Taobao, Jingdong such a massive flow of people's online platform, of course, this escape is not entirely abandoned, closing, but no longer Taobao and other online shops as the business of the top priority.

Yoho! Vice President Cong

Shanghai local brand front Row shop operator bin in Donews interview said, although from 2010 has begun to explore Taobao on how to open the shop operation, but because of their team only more than 30 people, do is fast fashion positioning, the monthly online new number is close to the hundreds, Most of the team's energy is designed, fabric procurement options and production links involved, such as Taobao Consumer-to-consumer sales channels, with front Row shop want rapid development and expansion of the demand can not fully fit.

Front Row Shop Brand Clothing

DEPOT3 Brand Clothing

Front Row Shop is a microcosm of the original designer brand in the Chinese market, which has now reached 800 brands. Familiar with consumers of large-scale fashion, apparel groups such as Ling Zhi, the European Time Force, different from the United States, these brands are usually created by students majoring in clothing after graduation, a small team of 35 to dozens of people doing business, just experienced two or three years of initial growth, relatively dispersed in the market, and there is no generous funds and resources.