Original content is the core of website construction and optimization

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Web site production and site optimization of the core link, remove content or content, but especially high-quality original content. However, although many website construction companies and website optimization practitioners know the "content is King" truth, but did not understand the truth. So many people take for granted that the site as long as there is content, even if only copied copies, will cause the attention of search engines, not to mention there are false original help it. In previous years, replication and false original can indeed enhance the weight of the site, and the advantages of the quantity is significantly greater than the quality. But as the search engine's algorithm keeps improving, a single reliance on mass copy copies and false original, has been unable to increase the weight, and even make the search engine misjudged for cheating.

The fact has repeatedly proved that if the search engine algorithm how to adjust, the real rich original content of the quality of the site, the weight is always the way to upgrade. Because the core of the search engine is built on the content, whether the site weight assignment or ranking successively, and the content is inextricably linked. Rich original content can attract search spiders frequently visit the site, if the original article published in the appropriate add some text and URL links, after being reproduced to increase the volume of content, the number of links will be increasing, can be described as three.

One, the rich original content can attract the spider to visit the website frequently

The core of the site is what is content! This view should not be refuted by anyone. Theme is the soul of the site, content is around the site theme of the site Flesh and blood, flesh and fat site not only to attract users frequent visits, but also to the search engine to bring awareness. Some people say that the content is not too simple, the site on the search engine every day there are a large amount of content, but unfortunately the search engine isolated only like a unique original content, and more like the quality of the original content of the intention. If you can stick to the original every day, and continue to send to their own website, the search engine will certainly update your site snapshots every day.

Some unknown person may think, that is also very simple ah, the internet every day there are a lot of news points, directly to explain their own point of view can soon? If this argument ignores the theme of the website, this is understandable. But search engines in order to prevent cheating, in comparison to analyze the content of the site data, will determine the theme of the site. If a website construction company's website, then the website theme certainly is the website construction undoubtedly, in writes the original content the time, must revolve around the website construction topic content to write. Because only this, like writing a composition, will not deviate from the subject.

Second, the quality of original content can effectively improve the number of sites reproduced

If the content of the article on the website is stereotyped, there is nothing new to say, the visitor of the website is natural and less. and the quality of original content can provide more rich information, naturally there is no reason not to be the favor of search viewers. Now search engines can get a lot of information every day, but the real original is not much, most of the content is in fact the same or similar. If the subject is bright and novel, it will be reproduced to other websites. The original content of the website is reproduced by the search engine, the number of its reprint is more. Some of the content was found by some large portal sites, will be reproduced after the publication of the volume will be large and amazing.

Search engine's idea is also very simple, it thinks a good article will undoubtedly receive more users affirmation, and reprint quantity is from side reflect the article quality. So, do the site must adhere to constantly write things, the intention to write some of the original articles of high quality, published on their own website is included, you can manually forward to the industry portal or well-known web site blog above. As long as the amount of reprint, site weight and the ranking is also a matter of morning and evening.

Third, the link construction needs the high quality original content to support

In fact, original content, reprint quantity and the number of links in many cases is proportional to the relationship. Only high-quality original content, will bring the ideal number of forwarding, and the number of forwarding is the premise of the number of links to guarantee. Both Baidu and Google have told us more than once that the relevance of links is very important. Even though it is a link, the weights of different weights are not the same. Is the same weight, the weight of different sites are not the same, the same type of site the highest. Even if the website type is different, the article topic and own website theme is same, the weight that brings is also very high.

The original content is precisely in line with this requirement, because the article is written by himself, the theme can be grasped by themselves, content can also grasp. The quality of original content is forwarded out, whether it is the text anchor link or URL links, and its own website theme is very relevant. Although there is a transmission link, but link building also needs original content to support.

What is the real core of website construction and website optimization? Content! This is a truth. No content of the site users do not want, search engines do not like. Rich content and quality of the site, not only can enhance the search spider crawling frequency, improve the frequency of snapshots update the site, can also improve the content of the site to reproduce the number, as well as the number and quality of links. This article by the professional website design company, Shanghai Pilotage Technology (www.joyweb.net.cn) Integration viewpoint Original, more splendid content we will continue to launch.