Original content plus site keep updated is the best way to stabilize the site ranking

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A unique site content, clear theme, user experience good site, is the user and search engine like the site. In Baidu Webmaster FAQ as well as Google's webmaster guide, two search engines collectively mention the importance of unique content. Back to the topic we discussed today, after quoting some old ideas and cryptic text from the Webmaster guides from the search engines. is the website content update helpful to SEO? We need to figure out 4 questions.

The purpose of website update

The purpose of updating the content of the site for any webmaster, should be very simple, that is to build the site better. But an understanding of SEO and a site administrator do not understand SEO compared to the existence of a difference. Understanding SEO site Administrator to update the content of the site may be to promote a keyword ranking, do not understand the SEO webmaster should be to do a better site, content to do more to update the content. The purpose of updating your site is incorrect, and it can lead to a total futility of your work.

Second, the website updates what kind of content

Basically many webmaster is to update and update, they update content from the Internet repeated n information, to do the work is to collect and copy. This may be due to the fact that some webmasters do not understand the search engine optimization technology. But there are also a lot of SEO practitioners to update the content of the site is the same collection, duplication of information on the Internet, because they feel the difficulty of creating original content is very high. Of course, copy content is better than not update, but since it is updated, in time to allow the circumstances, as much as possible to add some original content, to borrow a signature.

Reproduced on the Internet a high repetition of information to update the site, using this method to cultivate the site, even if the site is kept updated every day, it is difficult to make the site to get high enough weight. Want to cultivate a good site, we must do everything possible to create original content for the site.

Iii. How often does the website update

According to the real situation of their own website to determine the time to update the site, the general situation within half a month to update the site several times, conditions permitting, it is best to update every day, can not be 3 months, half a year, 1 years before updating the site. That kind of search engine spiders may crawl your site less diligent. Why some corporate web site rankings are not very good, and even used a lot of outside the chain mass software, the effect has, or the effect is not obvious, even if the point is sometimes obvious, but also unstable. This is why the site is not updated. Dead site, with a good extension of the software can not.

Iv. Depth of website update

Update the site is not only to update the homepage, to find ways to the site some buried deep pages are also updated. Update the content of the site is equivalent to the search engine of the spider issued a crawl instructions, to maintain the site some important pages enough to update the frequency. To update the website, SEO has no help is the most important is to see what the site updates is what content, is the original content or collected content. The collection of content for the current search engine algorithm, so that the update and the change is not useful. Only to maintain the original content of the site update, will enhance the site in search engine performance. Then the goal is to combine the good content of the website. Then the frequency and depth of updates to the site to maintain a balanced update frequency can make the site can be a long and stable development, the depth of the update is to give those who produce a long time but the importance of still high pages add fresh blood.

To maintain updates to the site, has been a lot of SEO has been recognized even as a technology within the scope of one of the search engine optimization methods. But what is the best way, the site summarized the technical experience, one is the article update, the second is through RSS aggregation marketing to achieve.