Original content ranking or will the rise of the webmaster's spring?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

August 12, 2013 news, learned that Baidu is about to start the original Spark program, about this original spark program presumably many people have heard, let the author is interested in the three types of Baidu breakdown of the original mechanism: Original green channel, original author column, original brand zone, These mechanisms include individual originality and brand originality. On the Internet, there are many types of sites, there are news sites, small and medium-sized sites, personal sites and so on, original content include: original articles, original pictures, original video, original music, of course, Baidu is mainly aimed at the original article. The original Spark program is to encourage everyone to create quality content, Baidu search results will give priority to show these original content, that is to say, the original content ranking will be better. This for the general stationmaster, can be said to be a big news, perhaps Stationmaster's spring really came.

In the past we worked hard to write original content, but once the weight of the site reproduced, and then become someone else's original content, but in their own small station this article has not been included, so as to hit the webmaster to write the original motivation. Now, the original spark program may change that, and the ranking of these original articles will rise, although the ranking can not be based on the content of the original, but the Baidu algorithm must increase the proportion of this factor, the webmaster are all day thinking about how to increase the site traffic, writing quality content, do a lot of long tail word optimization. If the original content of the rankings really rose, then the webmaster as long as more to write quality content on the line, this can bring considerable long tail word flow, the same to do SEO we are also helpful. But then again, the author of this original content ranking priority display, there are a few concerns.

First: Spark program to identify original content accuracy rate

It is difficult to identify the content of the original, two sites almost at the same time published the same article, Baidu algorithm How to distinguish this article is the original? If Baidu has included these two article good judgment, if Baidu has not included two sites on this article? or Baidu first included a reprint of the article , because the site is relatively high weight, and the real first time to release the original site weight is relatively low. In short, unless Baidu spider crawling very fast, otherwise it is difficult to judge an article is which site original, the algorithm must have errors, this is understandable, but Baidu Spark program to identify the original content of the accuracy rate. This is afraid only to collect a large number of data, and then can probably estimate the proportion, Baidu will definitely reduce the error of the algorithm, the real quality of the original content ranked before.

Second: The spark program specific to which industry

The internet is too much junk content, Baidu original spark program specifically for which industries, or what type of site for it? is the SME site, or news information class site, or the electric business site? The author mentioned above three kinds of original mechanism, summed up is the personal brand, corporate brand, industry brand, In other words, it should still be those big sites or industry celebrities. For example Webmaster class site A5 webmaster network, personal blog Lou blog or Moonlight Blog, information class site in 58 with the city, and so on, these are not related to personal webmaster, because most of the personal webmaster operations are their own small site. These sites can not be compared to those well-known sites, the author is also a grassroots webmaster, of course, I like Baidu Spark program can take into account the benefits of the long station, for small site quality content also give good rankings.

Third: The original content can occupy a large proportion of the rankings

There are many factors affecting the key rankings, what is the original content? Baidu Spark Program to improve the quality of original content rankings, but other factors affecting the ranking can not be ignored, such as: keyword matching, external links, page titles and so on. For example, two different weights of the peer site, published two content similar to the original article, that is to introduce the same product. For such a two article page, how Baidu will sort? and original content is not necessarily in line with the user experience, Baidu algorithm is the program, usually see a lot of reading junk content, the same will be a large number of Baidu included, because these content in Baidu seems to be original. Therefore, whether the content is original or not completely judged the quality of the content, the real quality of the content should be meaningful to users, the user recommended content is good content.

The original Spark program gave the webmaster a hope, only this hope may be shattered, of course, perhaps the author is too pessimistic, the spark program is still in constant testing, specific can affect how much scope, that can only continue to wait, at least the data will not deceive, so we have to count Baidu Spark program after some data. About the original Spark program, how do you see it? The author will share this, welcome to join me to exchange, learn!

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