Original designers into the electric business platform, so that ordinary people can also access to private custom

Our News (reporter Zhang Yiyi) through the electric Business enterprise platform, the original clothing designer works will gradually out of "small", ordinary consumers can also enjoy the original design from the "Private custom" costumes. Yesterday, the Chinese Fashion Designers Association and Beijing Enterprises, "marriage", April will have the first batch of nearly 40 original designers to enter the electric business platform, has its own original channel.

Having just been established for 3 years, independent designer Li Kun and her 7-person design team have had the idea of "net" this year.

Li Kun set up his own women's brand Alicia LEE in 2012. She said that her client base is often 20 to 40 years old urban professionals, because the clothing concise and has a distinctive design style, many stars have become their repeat customers. "We have our own fixed customer base in the circle, but we want more consumers to know our brand." "In Li Kun's view, the opening of the online channel is undoubtedly a" shortcut ", and many electric business platform is difficult to accept a small team like them.

"We listen to the peer said that the General Electric platform will require the brand shop to provide 12 series of clothing a year." But for us, two series a year is a lot of fuss. Li Kun said the scale became a big problem for small independent designers like her to "net".

Yesterday, the Chinese Fashion Designers Association and Beijing-East cooperation, for the designer brand into the east to provide green channel. Jing Dong Group Vice President Sinlijun introduced, in line with the first batch of qualified apparel designers in 30 to 40, the future of this figure will increase year by month.

In the future, these designers on the Beijing-east platform can have their own brand "shop", the public can buy directly on the site, custom design costumes. It is understood that the new designer channel will be online on April 14. "The supply is relatively mature, in line with the mainstream consumer prices of the platform, in line with such conditions will be our first priority to be assigned to the designers." Jingdong related responsible person told reporters, Jing Dong has set up a special designer investment team.

Not only that, what clothes do, consumption of large data as a "staff" such a new model will also bring new ideas to designers.

BEIJING-East related leaders, Beijing-East will regularly publish some of the Beijing-East fashion consumption data, designers can control the future according to consumer trends design style, material, price, according to different regions of consumers for style preferences, to develop appropriate promotional and promotional programs.

In addition, members of the public can also buy some customized original clothing by kissing the price of the people. Jing Dong Open Platform Business Department head Liu introduced, to a seemingly ordinary white shirt for example, the customer body of the specific three-dimensional data, white shirts in the designer version of the type on the existence of a variety of changes. "In the future, with this type of designer on the line, the public can be online to simulate the clothing and other ways to buy a real fit their own clothing." ”

The online market has become the main force point of clothing consumption. We hope to send more original design power to the Internet. "China Fashion Designers Association vice President Zhangqinghui, last year, the national clothing terminal consumption scale of 2 trillion yuan, and online transactions accounted for the 700 billion yuan."