Original writing win in the title the finishing touch is easier to head

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Reading a book, reading a newspaper, a good title is to win the reader's first knock stone, but also stimulate users to read the necessary magic weapon of interest. Otherwise, even if the content of rich, even if the wine is not afraid of deep alley, development is particularly difficult. What is the value of an article? No doubt for two points: Create click Rate, create value, and click-through is the premise of its value creation, the original value more expensive in the title, therefore: win in the title, more easily head.

About the article title, how to win in the title netting network users, first of all to do three points: A, transfer value, the user needs of the information included in the title, otherwise how many people to see their own irrelevant topic? Second, the transmission of information, transmission of information is not the user needs of useful information, can also be entertainment topics, After all, the Internet users on the one hand need to work on the information, there is a part of just for fun and choose to read articles of interest. Third, the title of beautification, modification, had to say that the title of the cosmetic effect is very good, even if the content is flat, through a better title, no doubt in the ancestors one step to win the attention of users, even half bottle dissatisfaction can still be called very loud.

One: Win in the title, how to write the title

In the Internet every day has a large number of articles produced, however, not every article can win the user's smile or resonance, and even some articles written out by people are smashed nothing. But can still play the "propaganda" effect, which is expensive, is the title of the mood of the title hook.

A: Good title, still hold the pipa half cover

The title of the article is all-encompassing, can not write the important reading of the confused, and can not write all the content of the article to tell the user, otherwise who would like to read it? The article title not only stimulates the reader to read the interest, simultaneously achieves the above, is undoubtedly the best one kind of writing. For example, this article, "the original article title" and "win in the title, the finishing touches more easily head" is an example. The former straight title, the latter for Vivid Exposition, the title vivid image of the article is more attractive, but also the author of the organization of the article a form of expression.

B: Good article, the title is long and fine

As mentioned earlier, the long title can really attract the user's eyeball, many authors write the article is only a central interpretation of the title, often a few words can be done. First of all, such titles tend to be relatively flat, and can not elaborate on what too big point of view, and so the title is straightforward to elaborate the argument, it will not produce its best "half mask" effect. So how do you write the title long? The usual extension method is: Add the title prefix, just like this article (original value (i)), the suffix of the content to do an overview, and finally continue to explain its main description of the thing: "Win in the title, the finishing touch more easily head." Or, such as, phrases, idioms, can enrich the highlights of the title.

C: Good title, drive user participation

In fact, in a topic of interest, not only the author is willing to write, users are also more willing to participate in it, especially for more controversial articles. Many articles suffix often with "comment, vote, express views" such a note, no doubt will greatly stimulate the user's enthusiasm, an active article of the atmosphere, and secondly because of the number of participants, will also attract more readers of the attention and concern. For example, in two articles on the same list page, one suffix shows the number of comments 1000, and the other doesn't show any, which one would you rather read?

D: Good title, with color to attract eyeballs

In a very simple example, "there is a picture of the truth" for such an article, can attract more users to read. Even audit submissions are more likely to attract editorial attention, because pictures are more vivid than words. In addition, in some forums can often see "map", recommended, top, music, video, such as suffix, are to attract readers eyeball the most advantageous way. Rich title, may not need much effort to achieve the desired effect.

Second: The wrong way of writing the title

A: Good title, eliminate the title party

Many people write the title after writing the long, for is the length of the title to attract the user's eyeball. But in the title but nonsense even spell, read a half-day also do not know what to say, this is the most common "title party" phenomenon. So that the title looks nondescript, but also lost its taste, another from the title can see the author's thinking.

B: Good title, don't exaggerate

The title should be consistent with the value of the article, the content of the article to explain the small, the title is deliberately exaggerated. For such an article, even if the reader opened the article to read, will not win too much approval, flashy most avoid. If you write a soft article, then is the biggest failure, such as: "China network value Analysis", if you are not an expert, do not analyze what the topic of experts, of course, this is only one example. In fact, such a situation is often encountered in the article. Practical writing, plus the inculcation of arguments, is undoubtedly the best result.

C good title, eliminate ambiguity is the key

"Language ambiguity", many articles title long after easy to cause ambiguity, or read up to make people difficult to read, it is generally best to use a space or colon separated. As a very simple example: "Food does not sell, to army" if there is no comma in the middle of what kind of situation?

Good title, trigger the reading volume at the same time, it is not to increase the weight of the page? The original value is not only the content, but also the title, the binary network and professional website construction company Pilotage Technology (www.joyweb.net.cn) has always been firmly committed to this.