Originated from parent-child activity: LaLa Lunchbox quickly jumped red

Recently, according to foreign media reports, an iphone application Lala Lunchbox recently became popular, parents and children can use it to plan nutritious lunch. The application has some monster characters, as well as cool visuals and game elements that actually originate from a very simple parent-child activity. Here we go into the Lala lunchbox behind the entrepreneurial story.

LaLa Lunchbox founder Gillian Anfinhen (Gillian Fein) is the mother of two children. She used a fairly simple way to plan her daughter Lila's lunch: Finn used paper to cut out some graphics and labels to represent Lila's favorite dishes. On weekends, Lila takes them out and arranges for her next week's lunch, and then the mother and daughter go to the farmers ' market or grocery store to buy food and pack the lunches together.

This approach is neither laborious nor very healthy, and the daughter learns a lot of balanced diet. "We never argued about what she had for lunch. "said Finn.

Strictly speaking, this is hardly an innovation, but Lila's friends, after they know it, want their parents to do the same. Finn, who had worked in New York's public health care system for 7 years, wanted to do more flexible jobs and hope to start her own business. So Finn decided to move the parent-child activity into a mobile application to see how many parents would use it. As a result, there are plenty of parents.

LaLa Lunchbox on May 1, after one months to Finnley said is very unusual one months. Tina Rosseisenberg (Tina Roth Eisenberg, the blogger who designed the blog swiss-miss.com) and others reported Lala Lunchbox, Mariapopova (Maria Popova) also praised it on Twitter. May 10, LaLa Lunchbox was selected for Apple's "new app", and then entered the top 10 of the app Store's "life" apps and the 250-strong in all categories.

LaLa Lunchbox Application Interface (Tencent technology map)

Now Finn is planning to launch the ipad and Android version of the app, and she plans to add more game elements to the two versions.

One industry source said: "The application is very attractive, you can choose the monster to represent different lunch boxes, and then the different vegetables, fruits and proteins dragged into the mouth of the Beast, the monster will be a big chewing food." and the application will organize the food into a shopping list. Since all children love the iphone, it seems like a simple way to get them involved in a lunch plan.

Finn is now pregnant with a third child. She said her colleagues were "shocked" when she offered to resign and spend more time with her family. And Lala Lunchbox's success proved her vision and ability.

Finn put a lot of thought into the design of Lala Lunchbox: Can animals make people feel bored? How about monsters? What attracts 4-5-year-olds and is not too naïve for 8-10-year-old children? To this end, she consulted her own children's friends and friends of the family children's views.

Will LaLa lunchbox be the future of Zynga? Maybe not. But it does not need to be Zynga. This is the beauty of today's technological age. Platforms like the iphone and Facebook allow people to quickly build a path to great business success, which usually requires a lot of human and financial resources, but beyond that, they also provide a "life-like" entrepreneurial environment for women who want to juggle careers and families.

"There are times when I feel overwhelmed and sometimes I feel like I'm in control," says Finn. So the key to everything is to find the balance. Work as long as you can. I am very lucky, my husband is very supportive, the nanny is great, I spend some time with every child every day. It is very important for the children to see that I am doing something that I value very much. ”