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A few years ago, Lerer Ventures, a New York venture, held a start-up party. That afternoon, Kenneth Lerer, the agency's manager, was about to go to lunch when suddenly a voice came from behind: "Mr. Lerer, I want to talk to you." Even if I can't get an investment, I want to talk to you. Lerer said: "That is enough for them to invest." ”
The voice came from Poptip's CEO, Kelsey Falter, who was only 24 years old this year. Two years ago, the company worked with well-known organisations such as CNN, the NFL, Spotify and Budweiser. Poptip's products are for customers to provide back-end voting technology.
Users can use their products to vote on social networks such as Twitter, and users can see real-time polling results.
Today falter's team has 9 people, and their competitors include companies such as Radian6, Nielsen, Buzzmetrics and Brandwatch.
Falter says the internet today is very different from the Internet in the 90 's. In the past, the internet is like a huge information pool for users, but now the Internet, although more information, but to the user's feeling is that the internet has become smaller, people use most of the day is social media, and people around to share information. And when people start sharing information, the size of the internet has become infinitely large.
One of falter's tasks is to attract investors like Lerer. So far, they have received 2.4 million of dollars in investment.
Lerer said that Poptip's success and falter have a great relationship: "In the investment circle, we do the most is to shake hands with people, looking at each other's eyes, judge each other's characteristics." "In Lerer's view, falter the first time he met, he left a good impression on himself, Lerer said:" She is a superstar. ”
Although young, but falter has a wealth of entrepreneurial experience. When she was only 8 years old, she bought the first domain name in her life. During her teenage years, she got her first job as Tribune Co. Make MySpace homepage. At the Lerer Ventures party, she was a student at Notre Dame University.
We asked falter to stop lerer that day and talk with her, and her response was: I have nothing to lose anyway.
"During that time, I was in Notre Dame and New York," she said. I don't know anyone in New York and I don't have any money. Even the flight to New York is my own money, no one to bear my ticket. At that time I need to seize the opportunity, I have nothing to lose anyway. ”