Otis Air conditioner launches "mask action" to protect Dunhuang

On the morning of May 7, the first large-scale public welfare project in China, launched by--IBC Air conditioner and China International Public Relations Association, was officially launched in Beijing. China International Public Relations Association executive Vice President and Secretary General Zhao Dali, Ox air Conditioning domestic marketing company general manager He Jian and IBC Public Welfare Ambassador Ni as well as hundreds of guests attended the day's initiation ceremony. Scene, nearly hundred people wear masks "mask action" also officially opened the IBC first station "people • Sand Dunhuang" sand nude art trip. "Photo: Creative Change China initiation ceremony" as China's first independent of the creative industry launched a large-scale public welfare projects. The IBC Public Welfare program, Ideabeautifychina "Creative Beauty China", aims to use creative artistic activities. The plan will call on the public to pay attention to natural environmental protection, cultural and ecological protection, social-left-behind children and other social issues, to promote the participation of all parties and public opinion, so that public interest action, and further produce practical effect. As the co-organizer of the IBC, ox not only will the full support IBC public welfare action, will also continue to be based on the "public welfare, health, environmental protection" product concept, to create a product with Dunhuang culture, the reappearance of Dunhuang civilization, with product design ideas to pass the Chinese culture of public welfare, expand the influence of Dunhuang, For the heritage of Chinese civilization to do a modest effort. He Jian, general manager of the Austrian marketing company, pointed out that "creative beautiful China", with the idea to change the cognition, with the idea to feel the natural, this is not only a kind of development in line with the concept of the times, but also a kind of ecological culture, ecological protection of the strong demand. Similarly, as a "green health" as the core appeal of the enterprise, ox to the natural environment of the attention of people attention. This time, the Ox chooses to participate in "IBC Public welfare Plan" first station-Shan Shah Dunhuang sand nude art action, it is based on many years on the road of public welfare core pursuit. "Photo: He Jian, general manager of the marketing company, delivered a speech on the commencement ceremony" over the years, Austrian air conditioning not only focus on technological innovation, is committed to creating cleaner, more energy-saving, more environmentally friendly products, but also initiated the consumption responsibility, and actively guide consumers to develop a healthy, peaceful lifestyle, adhere to the green environmental protection of the active participation in public welfare undertakings. In 2010, the Ox launched a "reduction action" in Ningbo, advocating "energy saving", "emission reduction", "green" and "environmental protection", which caused great social repercussions. At the same time, the Austrian air conditioning and the Chinese Green Foundation signed the construction of "Green China Forest," the current number of seedlings to grow love has reached millions of trees. Zhao Dali, executive vice president and secretary General of China International Public Relations Association, said in his speech, "IBC Public Welfare Program" not only in line with the characteristics of industry and industry advantages, laminating Industry Association has always been the public good, but also the 18 "beautiful China" social theme through which is a very exemplary public welfare program. "Figure: China International Public Relations Association, Executive vice-President and Secretary-General Zhao Dali delivered a speech" launch ceremony scene, IBC Public Welfare plan co-sponsored direction NI solemnly issued "IBC Public Service Ambassador "letter of appointment, as the two sides for the public service to join hands together for the link." Ni said that, as a total northwest people, the northwest has to give up the love, very willing to make a modest contribution to the Western Pearl Dunhuang. "Photo: Zhao vigorously to NI solemnly issued" IBC Public Service ambassador "Letter of appointment" It is worth mentioning that the IBC Public Welfare Program in the initiation ceremony, advocated the launch of a "mask action." At the scene, hundreds of enthusiastic public service guests and the IBC Public Welfare program, led by the organizers, the public Ambassador Ni wear masks together, appeal to each one to visit the Dunhuang Mogao grottoes landscape visitors, wearing masks to reduce carbon dioxide emissions, delay the corrosion of murals, really from the tiny place, to practice the public good ideas. "Picture: Mask Action start" It is reported that IBC Public welfare plan 2013 sand nude Art action, will open to the community to recruit enthusiastic public photography volunteers. Volunteers will accompany the public Ambassador Ni and the domestic professional photographic team, to Dunhuang Mogao Grottoes, the real shooting Dunhuang magnificent beauty, with a very rich artistic tension of the manifestation, showing the status of increasingly peeling murals. In the future with the IBC public Welfare Plan 2013 "people, Sand and Dunhuang" sand nude art of the gradual deepening of the world, Dunhuang is about to show, will have both cultural and historical heritage accumulation, but also a new generation of Chinese cultural protection efforts of the achievements. And in more and more public action participation, the Chinese civilization treasures of Dunhuang will show vitality.