Otis Air conditioner works with IBC to protect Dunhuang ni as a pro bono ambassador

On the morning of May 7, the IBC Public Welfare Program, co-organised by the air conditioner, was officially launched in Beijing. IBC Public Welfare Plan 2013 sand Nude Arts action, will be open to the public recruitment of enthusiastic public volunteer photography volunteers to Dunhuang Mogao Grottoes, the real shooting Dunhuang magnificent beauty, with a very rich artistic tension of the manifestation, showing the status of increasingly peeling murals. The famous actress NI will be the 2013 public good ambassador, in early June to Dunhuang filming "People, Sand, Dunhuang" sand nude art, the common appeal for the protection of Dunhuang art and culture. "Figure: Creative change China launch ceremony" IBC Public Welfare program, known as the "creative beauty of China's public welfare program, to use creative arts activities, to appeal to the public to pay attention to natural environmental protection, cultural and ecological protection, social and left-behind children and other social issues, to promote the participation of all parties and public opinion, and further produce practical effects. The IBC as the co-organizer, not only will fully support IBC public action, will also be based on the "public welfare, health, environmental protection" product concept, to create a product with Dunhuang culture, with product design ideas to pass the Chinese culture of public welfare, for the heritage of Chinese civilization to make modest. "Photo: He Jian, general manager of the marketing company, delivered a speech on the commencement ceremony," said He Jian, general manager of the Austrian air conditioning domestic marketing company, at the press conference. Creative beautiful China ", with creative to change cognition, with creativity to feel the nature, this is not only a kind of development in line with the concept of the times, but also a kind of ecological culture, The strong demand of ecological environment protection. Similarly, as a "green health" as the core appeal of the enterprise, ox to the natural environment of the attention of people attention. This time, the Ox chooses to participate in "IBC Public welfare plan" first station "person • Sand Dunhuang" sand nude art action, it is based on many years on the road of public welfare core pursuit. "Photo: Ni was hired as" 2013 IBC public Good ambassador "in the initiation ceremony, the IBC Public Welfare plan jointly sponsored the direction NI solemnly issued" IBC Public Service ambassador "letter of appointment, as the two sides for public welfare work together for the bond. "As an actor, our job is to convey the truth, goodness and beauty of the world to the public, using expressive techniques with artistic appeal," Ni said. IBC Public Welfare program, precisely in advocating the use of creative beauty in China, with every year of artistic action, to inspire friends from all walks of life, participate in our public welfare undertakings, I personally think this is a very commendable pioneering work. Figure: Ni said will participate in "sand nude art of human sand" it is worth mentioning that IBC Public welfare program in the initiation ceremony, advocated the launch of a "mask action." At the scene, hundreds of enthusiastic public service guests and the IBC Public Welfare program, led by the organizers, the public Ambassador Ni wear masks together, appeal to each one to visit the Dunhuang Mogao grottoes landscape visitors, wearing masks to reduce carbon dioxide emissions, delay the corrosion of murals, really from the tiny place, to practice the public good ideas. "Photo: IBC launches" Mask Action initiative "it is reported that IBC Public Welfare Program 2013Choose to pay attention to cultural and ecological protection issues, will launch the "People, sand, Dunhuang" sand nude art action, and the charity Ambassador Ni will also be involved in the filming of the art action. "We hope to assemble public welfare volunteers and professional photographers, through the art manifestation of human body painting, show the beauty of the meandering of Dunhuang Mogao Grottoes, combine the magnificent scenery of Dunhuang in the desert, and appeal to all circles of society to pay attention to the protection of Dunhuang culture. "While in the IBC public service recruitment, the Austrian air conditioner will also launch the" search for China's beautiful bride-ox protection of Dunhuang public activities, invite more consumers to participate in the IBC public good plan, in the enthusiasm for environmental protection and public welfare activities, leaving the most romantic and happy moment.