Otis Air Conditioning Global Hot collection cartoon image new endorsement

"IT168 Information" February 14, with the advent of the global festival Valentine's Day, the Ox also officially launched the 2014-year air conditioning marketing of the first campaign-the global collection of cartoon image spokesperson. This year is the 20 anniversary of the Austrian air conditioning industry, is also the implementation of a new round of "transition and upgrade" strategy of the key period, in such a large background, this is the Ox station in the 20 anniversary of the development of enterprises to release the "more fashionable, younger" brand new ideas and development of new vitality, Also opened the air-conditioning industry in the 2014 development of the new prologue and new trends. (Competition Address: http://shijue.me/zone/contest/aux/index) In fact, with the company's cartoon image in the brand development in the role of cognitive growth, Chinese enterprises with cartoon image for their own brand endorsement become a new trend. Original cartoon image advertising and derivatives in daily life is also very common, and many successful cartoon image as an advertising role has been deeply rooted. For example, the "Tooth Boy" in the nice toothpaste advertisement, the Michelin tyre "Mr. Michelin Tires" ... These vivid and interesting cartoon images play a perfect bridge function between the enterprise brand and the consumer. It is recognized that cartoon image in the brand marketing plays an important role, the Austrian air conditioning adhere to the "wisdom in the private" concept, in the global scope for professional designers, the vast number of design enthusiasts issued a collection order, looking for a new quarter brand identity. According to the organizers, in just half a month, the contest successfully recruited from around the world nearly 500 design works, has entered the work review stage, March 10 will be announced the results of the game, the Austrian air conditioning cartoon image will be born, and in the near future to launch a series of derivative products. (Image: Ox air conditioner cartoon Image Global collection competition part of the entries) "Because of the affinity of the cartoon image is able to highlight the cross-cultural brand, to narrow the distance between enterprises and consumers the perfect way, now more and more enterprises have launched a cartoon image marketing strategy." And for the Ox air conditioner, can bring how many brand value is we use cartoon image propaganda own core. The form of corporate cartoon image, because it can achieve multi-directional communication, more sustainable and malleable, conducive to the promotion of the latter, and the combination of brand and cartoon image, can be "smooth things in silence" to penetrate into the minds of consumers. "The contest organizers said." Of course, the election of the Austrian air conditioner cartoon image is only the first step of the road of cartoon image marketing, enterprises should also start from the establishment of brand core value, mining cartoon image and product brand organic relations, deep digging brand personality, develop brand symbols, spread the brand story and culture. Might as well look forward to the Austrian air conditioning cartoon image of the official appearance and follow-up performance!