OTT rectification: "triple play" what is strong and weak

"The most serious" in the history of Internet TV broadcast integration rectification also spread to the telecom operators.

According to the "First Financial Daily" reporter understands that the SARFT recently intensive interviewed seven Internet TV licensee party, according to the 181-point article criticized all licensees frequently violations, including in disguise with the telecom operators to carry out IPTV business in disguise Live broadcast service.

Many industry insiders accepted the "First Financial Daily" interview, said that the rectification of Internet TV, although it seems mainly for unauthorized Internet video business impact of radio and television control, in fact, also reflects the radio and television in the telecommunications network, radio and television networks And Internet integration (hereinafter referred to as "triple play") concerns about their marginalization.

Telecommunications analyst Ma Jihua told this reporter, "For the radio and television is concerned, the two most concerned about is: one is access, the other is the content of these two if they are a breakthrough, the pressure on broadcasting too much "

It is learned that IPTV is an interactive technology that uses broadband network, Internet, multimedia and communication technologies to provide home users with a variety of interactive services including digital television.

Earliest, the State Administration of Radio, Film and Television clearly prohibit the telecommunications sector is not allowed to operate radio and television services, but also provides that radio and television networks shall not operate the telecommunications business. Later, the policy was loosened and telecom companies and broadcasting companies conducted IPTV cooperation.

At present, radio and television enterprises, telecom operators on the audio-visual program revenue in proportion to share. Radio and television is responsible for EPG design and overall planning, audio-visual content integration and auditing, viewing user management system. Telecom companies are responsible for building the basic network, EPG server hardware platform set up. Importantly, telecom companies are responsible for IPTV user management system, billing system set up.

In the opinion of Wang Ruchen, head of Quark Media, IPTV was once regarded as a telecom operator's knife in the heart of SVA. "At that time, there was no concept of OTT. From the business model, IPTV core operation and billing system were mainly implemented in telecom operation Operators, from the study to infiltrate the bedroom and living room, once and for all.

In 2011, Radio and TV also promulgated the famous No. 181 document, which stipulates that the licensee shall not cooperate with the telecom operators for Internet TV business user management, accounting certification. However, the current licensees have irregularities.

"However, although the 181th before the introduction of the text but not strictly enforced." Telecommunications analyst Fu Liang said that the telecommunications companies in the IPTV pilot based on the quietly expanded the scope.

According to Wang Ruchen, this rectification has continued the thinking of the State Administration of Radio, Film and Television for two years: In the face of the deepening triple play process, especially the gatekeeper of 4G, the telecom operators cut their own entrances, reorganized resources and sprung up their integration.

"It (radio and television) still hope to occupy the leading position in the future triple play." Ma Jihua said.

In early 2010, the State Council clearly defined the timetable for triple play. According to the plan, from 2010 to 2012, China will focus its efforts on two-way radio and television and telecommunications services to enter the pilot program and fully realize the triple play development from 2013 to 2015.

According to the SARFT data, as of the end of 2013, there were 229 million cable radio and television subscribers nationwide, with a rate of 54.14%. The data released by the Ministry of Industry and Information Technology over the same period shows that by the end of 2013, the number of fixed broadband Internet access subscribers of the three major telecom operators reached 189 million. As of May this year, fixed broadband Internet users have reached nearly 200 million.

However, some people think that the radio and television shots, but also to the level of urgency. "Lost access control, radio and television will gradually marginalized in the future want to do anything can not do now more and more obvious this trend, the Internet video more and more attractive to users." Ma Jihua told reporters.

"On this topic, many people only saw the SARFT administrative promotion means, but ignored the threshold of their own telecommunications operators to block the entry of radio and television services in the face of telecom operators, radio and television is actually a weak person. Only, compared with the field of basic communications, its system is not open enough, so that the outside world always thinks that it is a market that depends entirely on administrative instructions to expand the market. "Wang Ruchen said.

In Wang Ruchen's view, telecom operators and radio and television bidirectional into the rules of two-way, the basic telecommunications operators have become one-way access, "although this action in line with some of the demands of the market, but the development of non-standard industries shifted to SVA The scope of functions.It can even be said that in the business model, the telecommunications as long as the basis of the pipeline, a little over the Department of Radio and Television companies, will be able to SARFT anxious and passive implementation of regulatory.