Outbound travel market has been subverted charge d'affaires visa is no longer profiteering

Another travel sub-industry or will be subverted by the Internet.

With the hot outbound travel, visa processing become a good business. The charge d'affaires visa service fees because of charges are not uniform, so that the link has become an important part of the traditional travel business and tourism e-commerce to tap profits.

Recently, Ctrip launched a high-profile visa transparent price service, China's largest online service provider Bai Cheng Travel Network also recently launched a "refused to sign off the full" and a series of services. Visa market "catfish effect" early apparent.

Yesterday (July 2), "Daily Economic News" reporter interviewed a number of online travel agencies and offline agents found that they have followed Ctrip, a substantial reduction in visa agent prices, improve service support, and some visa service fees even from Hundreds of dollars down to tens or even 0 yuan, an increase of more than 50%.

Many insiders pointed out that the visa agent will become the new focus of online travel business competition. With the relaxation of destination visa, simplification of procedures and intensified market competition, the domestic visa agency industry will bid farewell to huge profits and visa issuance will be free.

E-commerce spoiler

For travel visas to the same destination, the visa prices of travel agencies may vary widely, consumers will spend hundreds of dollars by accident.

To handle the Australian tourist visa, for example, the "Daily Economic News" reporter yesterday consulted several travel agencies in Shanghai, and some offer 1,400 yuan, there are 1,600 yuan, were packaged for sale at a total price. US personal tourist visa processing, and some travel agents offer 1,500 yuan, while others have to 1700 yuan, up to 2,000 yuan. Such a confusing quote can not understand.

Why do the same services cost hundreds? Tourism industry expert Liu Simin said, "Travel agencies and agencies dare to high prices, precisely because of the blind spot for consumers of knowledge." Consumers as long as the total price minus the "Consulate Price", we can know how much agencies charge Service fee Acting agencies packaged price "fuzzy", leading to its arbitrary fare increase.

Travel industry sources said that visa agents have never been clearly price, there is no uniform fee standards. The reason why, due to the resource reserves of travel agencies. If the travel agency with the consular resources of a country, you can directly to the consulate to send sign, exempt from agency fees, tourists visa fees naturally lower.

In response to the above industry loopholes, the online travel merchants represented by Ctrip took the lead in throwing out the "transparent" killer.

Reporter noted that since mid-June, Ctrip began to push the visa price transparency. Login Ctrip, the reporter found that the current products are sold in the "Consulate price + service fee" "spin-off" way quotes. For example, the United States personal tourist visa "Consulate price 1008 yuan + service fee 80 yuan."

Ctrip customer service staff told reporters that at present Ctrip in Shanghai, Beijing, Guangzhou, Chengdu and other places have the qualifications of Ctrip International Travel Service, each year more than 400,000 people through Ctrip visa, the adoption rate of more than 99.8%.

Not long after the introduction of the spin-off service of Ctrip, the visa service provider Bai Cheng Travel Net also followed the launch of the "refusal to refund the full amount" and other visa services, that is, when a visa is denied, the customer will get compensation cost.

"Welcome to have counterparts Ctrip's New Deal, a substantial reduction in service fees, and service upgrades in the upgrade. The New Deal is the pain point for consumer and market development, is willing to work with their counterparts to promote the reform of the visa agency industry." Ctrip Tourism Dai Yu, director of marketing, told reporters.

Visa revolution

The Daily Economic News reporter found that this e-commerce stirred up the "visa revolution" has sparked competition and follow-up to follow their peers, at present, some online agents have also marked the service fee, and some travel Websites and visa agencies make drastic changes in prices.

For example, the agency service fee for European tourist visas dropped to about 100 yuan, up from nearly a thousand yuan, an alarming drop. US personal tourist visa prices have dropped to 1,000 yuan in the first, service fees only a few dozen dollars, while many agents offer before 1500 ~ 2000 yuan.

In the traction prices down at the same time, Ctrip New Deal also triggered a price war. This reporter has learned that several vouchers proxy service platform competing prices or even changing the price day by day, the full price war broke out.

Reporter yesterday inquiries several popular visa prices to personal tourism visa in Cambodia, for example, Ctrip total 195 yuan, of which 5 yuan service fee, price of 199 yuan Bai Cheng; Japan's personal tourist visa, Ctrip and Bai Cheng were quoted at 340 yuan ; The United States personal tourist visa, Ctrip price of 1078 yuan, Bai Cheng less 8 yuan online offer. In contrast, the traditional travel agencies in the United States, Australia, Europe and other places visa processing prices generally in 1500 ~ 2000 yuan.

"Before the high cost of the visa is due to the high maintenance costs of traditional offline travel agencies, and now come Ctrip such electricity providers, the visa on the Internet, of course, the price can come down, this is the channel terrible place." Travel industry veteran observers Micro donkey Children's co-founder Sheng Di told reporters that the original traditional travel agencies can earn money through asymmetric information, but the Internet age, the price war play is not the same. Who owns the user, whose products cost-effective, who will embrace the future.

Sheng Di said that the travel industry has been from the hotel price war to the ticket price war, then evolved to the ticket price war and visa war, after the war will burn to every sub-product.

Under the pressure of preemption of market share, the traditional travel agencies seem to be forced to follow up their life insurance policies. Some small and medium sized travel agencies that have long relied on non-standard operation will also suffer. "This revolution has just begun, and offline travel agencies have all been reduced to working for Ctrip, so many traditional travel agencies have started to build their own channels, but they have started too late and can not stop the electricity suppliers at all, so the traditional industries only Transformation of a way out, either as a resource provider, first alive, or find another way to differentiate and market segments, according to the current store approach, there is only one word - dead, "Sheng Di said.

Drunk meaning?

Giant take the lead price tag, reduce service charges, profit is the consumer. Analysys tourism industry analyst Zhu Zhengyu pointed out in an interview: "The transparent regulation and price reduction of the domestic visa agency industry is the trend of the times, but the visa is mainly sold services, Ctrip can also put the price reduction in place, price cuts on How much consumer psychology impact, yet to be market test.

Zhu Zhengyu believes that Ctrip does not rule out this move for another purpose. Recently, Ctrip quite a lot in the outbound travel market, visas as the starting point of entry and exit is the key point outbound travel market, Ctrip in the visa market none other exclusion is in line with their outbound travel market development .

In this regard, Liu Simin believes that "the new move is not to visa visas to cut the market cake, but through a breakthrough in visa services, so that tourist consumers form a dependence on its visa services, so that The company gets a bigger share of the outbound travel market cake. "